As the 55th anniversary of the establishment of diplomatic relations between China and Italy is approaching, the eight-episode documentary "Discovering China" jointly produced by China Central Radio and Television Station and Italy's Knight Media Group was launched in Italy from October 25 to November 2 local time. The program is broadcast simultaneously through multiple national channels such as Alma TV and Marco Polo Travel TV, as well as hundreds of local TV and new media platforms under the Netway Media Group, covering approximately 60 million viewers in Europe. The gorgeous pictures and sincere narratives have once again set off a craze of "discovering China" on the Apennine Peninsula.

¡÷ The 8-episode documentary "Discovering China" was launched in Italy

The documentary ¡°Discover China¡± is another effort by the Chinese and Italian media to collaborate, continuing the success and reputation of the ¡°Discover China¡± television column launched in December 2024. The column has reached more than 100 million people since it was broadcast, and has caused a strong reaction in Italian society, becoming an important window for many European viewers to know China and understand China. Today, ¡°Discover China¡± begins again with a new chapter, telling the ¡°Chinese story¡± with a broader perspective and deeper emotions, allowing friendship to continue in the images, rooted in the culture.

¡÷ "Discovering China" has become an important window for many European audiences to understand and understand China

The documentary series consists of 8 episodes, each of which is 22 minutes, produced by the Central Television Headquarters of Europe and the NetWorks Media Group. The program is diverse in form and content: four episodes of studio interviews focus on the idea of clashes, four episodes of documentary themes show the real realization of the scene, covering the history of culture, technological innovation, ecological civilization, modern life and many other dimensions. The program invites Italian Chairman of the Council of China Foundation Boseli, world-renowned architect Foxas, Italian Industry Federation Fashion Design and Furniture Director Dominique and other guests, with a unique perspective to explore the intersection and resonance between the two countries in civilization heritage and modern innovation.

China under the lens is no longer an abstract symbol, but a vivid picture. The documentary leads the audience from magnificent terracotta warriors and horses to high-tech laboratories, from traditional medicine to fashion design, from poetic landscapes to smart cities. Every frame reveals the creativity and living temperature of Chinese people, and also reflects an open, confident and innovative image of China in a new era.

Giovannini Chiosono, President of the NetEnt Media Group, said Discover China is not only a documentary, but a journey of the mind. It bridges between innovation and tradition, allowing Italian audiences to understand a real, stereotypical and inspiring China through vivid images.

On the occasion of the 55th anniversary of the establishment of diplomatic relations between China and Italy, the successful broadcast of the documentary "Discovering China" is not only an exchange of images, but also a civilized dialogue. In many fields, such as scientific and technological innovation, green development, cultural heritage and social life, China is writing a new chapter of modernization in a unique way. Taking images as a bridge, the program is inspiring more and more Italians to be interested in and resonate with oriental culture. From "Kyle Polo's Dream of China" to today's "Discovering China", the blending of Chinese and Italian cultures has already surpassed the time scale. Since the ancient Silk Road, the mutual learning between the two countries in the fields of commerce, art, science and thought has constituted an important chapter in the history of exchanges between Chinese and Western civilizations. Nowadays, with the help of the integration and communication of TV and new media, this communication across language and time and space has become closer and more vivid, and European audiences have been able to know China again.

In the future, China's Central Radio and Television Headquarters will continue to work with Italian and European mainstream media to launch more high-quality cooperation programs, tell stories of mutual understanding and resonance with images, so that the world can feel a China that is constantly moving towards openness and inclusion while "discovering China".

producer| Cao Rijin Jing

Editor of Áº

The journalist Li Yuan.