After a major robbery at the Louvre Museum in Paris, France on 19th, the producers of the lifting ladder used for the case promptly engaged in marketing, sparking controversy.

After the incident, the producer posted a crime scene photo on social media showing the ladder outside the Louvre, at the top of the ladder adjacent to the balcony, with a police car stopping next to it. The picture comes with German words, ¡°When you need to transport things quickly,¡± and the ladder can ¡°silently transport valuables weighing up to 400 kilograms at a speed of 42 meters per minute.¡±

Alexander Burker, the head of the enterprise, told the Associated Press in an email that when he and his wife first saw the news pictures of the robbery online, they were "shocked" that their elevator became a tool for committing crimes. Burkel said that this marketing plan "originally only hoped to create a little black humor and get a little attention".

On the morning of the 19th, four hidden people came outside the Louvre, operated the lifting staircase, dive into the room from the balcony outside the building, robbed the exhibition jewelry, and escaped the Louvre by the lifting staircase. French prosecutors said the Louvre's economic loss was estimated at 88 million euros, and investigators are analyzing multiple deoxygenic acid (DNA) and fingerprint samples to track the suspects.