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Breaking-News >> WorldNews German manufacturers ride the wave of the "Louvre Robbery" to advertise: promoting the operation of their elevators "quietly"
[World Wide Web Report] According to a comprehensive report by the British "Guardian" and AFP on October 23, German elevator manufacturer "Boecker" discovered that its products appeared in a jewelry robbery at the Louvre in Paris. The robbers rode the company's elevators sneaked in through the museum window. The company quickly released a new ad with pictures of the robbery scene and the slogan "When you need to act quickly." The ad was alsoly accompanied by the statement that the lifting ladder could “carry up to 400 kilograms of treasure at a speed of 42 meters per minute, while operating quietly.” According to the Guardian, "Boecker" is a family business founded in 1958. Julia Shavatz, the wife of the third generation boss of the company, Alexander Bock, and the marketing director of the company, told the media that she and her husband were "shocked" to see photos of their own products at the scene of the Louvre robbery while browsing the news together. “We realized that it was a shameful behavior, that they abused our equipment, but after confirming that no one was injured, we started joking and thinking about a funny signature,” said Shawats, “the staff, partners, customers, countless people contacted us and we realized, ‘Wow, we have to do something about it.’” Alexander Bock told AFP,"This is our opportunity to use the world's most famous and visited museum to attract some attention for our company. Of course, this kind of crime is absolutely reprehensible, and we understand it very well." The Guardian said the latest 36-second video of the Louvre robbery was revealed, showing the robbers climbing the ladder from the museum window and then fleeing the scene on a motorcycle. On October 19 local time at the Louvre Museum in Paris, the robberies occurred and nine "invaluable" jewelry artifacts were stolen. Louvre Museum Director Laurence de Carle and Culture Minister Lassida Dati were questioned at the French Senate on October 22 local time. During a 2-hour 15-minute hearing, De Carle recalled the incident on October 19 at 9:30 a.m., a truck with an elevator stopped outside the Louvre, with several thieves disguised as maintenance workers, using lifting equipment to climb the balcony of the Apollo Corridor and break into it; at 934 a.m., the alarm device on the door was triggered, staff immediately the invasion and initiated the evacuation procedure; at 935 a.m., the operating director to the During the inquiry, Deckar admitted that the museum "failed to identify the abnormal movements of thieves in advance" during this incident, which was a major mistake at the management level. In addition, peripheral protection is a "weak link" in the security of the Louvre. The surveillance cameras on the exterior walls of the building have long-term problems such as aging equipment and serious shortage of quantity, and cannot cover all facades, including one side of the Apollo Promenade. News raw data sources → https://world.huanqiu.com/article/4Or0pffYPwV 17WorldNews[2025.10.24-12:06] 访问:40
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