According to South Korean media etnews, Omdia chief analyst Zhu Moore revealed at an industry conference held on October 22 that Apple may be skipping the "iPhone 19" series and plans to name the phone launched in 2027 as "iPhone 20".
On the same day, Xu Mulie revealed at the conference held in Seoul, South Korea that Apple plans to launch two new phones, the iPhone 18e and the iPhone 20, in the first half of 2027, and will successively release the iPhone 20 Air, iPhone 20 Pro, iPhone 20 Pro Max and the second-generation folding screen iPhone (iPhone Fold 2) in the second half of the year.
According to the usual practice in previous years, Apple names new phones in order when they release new phones in autumn every year. If the analyst's revelation is true, it means that Apple will skip the "iPhone 19" that was supposed to be released and directly adopt "iPhone 20" as the product name.
Previously, in 2017, on the occasion of the 10th anniversary of the birth of the iPhone, Apple although as usual launched the iPhone 8 series, but at the same conference also launched the iPhone X (the "X" is the Roman number, representing the "10"), directly jumped the iPhone 9 series, and the first time in the iPhone introduced OLED screen, face ID, full screen and so on.
Although Xu Mulie did not specify why Apple changed its name, it is generally believed in the industry that this move may be to welcome the 20th anniversary of the iPhone, and at the same time take this opportunity to make comprehensive adjustments to the product series naming, product line layout and release time.
It should be noted that Apple has not yet officially confirmed the plans.
But as early as June this year, Bloomberg’s renowned reporter Mark Gurman that Apple was developing two 20th anniversary iPhones, or released in 2027. previous reports showed that the 20th anniversary iPhone might bring significant appearance innovations, including a thinner body, curved glass design, the screen edge will become extremely narrow, and there will no longer be any digging holes or Liu He.
Omdia also predicted that Apple will adjust its product launch strategy from next year, leading to a reduction in the demand for iPhone screen panels by 2026 by about 20 million units, due to the possibility that the standard version of the iPhone model will no longer be launched that year.
What is worth pondering is that "iPhone 20 Air" also appeared in the models exposed this time.
As a new product line just launched this year, the ultra-thin "Air" series does not follow the digital sequence. The product just released is not "iPhone 17 Air" but "iPhone Air". Therefore, the description of "iPhone 20 Air" in the news is confusing.
On the other hand, there have recently been reports that Air model sales are poor, Apple has planned to cut iPhone Air production, and even exposed has been temporarily "stop production", currently in the production capacity adjustment phase of "save orders and re-start."The mainly extremely thin smartphone is not popular in the market, in the industry has gradually formed a consensus, Samsung's previous launch of ultra thin device S25 Edge has also canceled the next generation development plan due to poor sales.
At present, the accuracy of the relevant explosives may still need to be questioned.