On October 22, local time, the official themed poster of the 2026 Milan-Cortina Winter Olympics and Paralympic Winter Olympics was officially unveiled at the three-year exhibition museum in Milan.
Official theme poster of the 2026 Milan-Cortina Winter OlympicsOlympic Vision, created by artist Olympia Zagnoli. The poster contains the essence and energy of the Olympics, integrating the urban and natural characteristics of Milan and Cortina through simple and vivid visual language. The work expresses the Olympic spirit of openness and tolerance in a symbolic and humorous way, and tells everyone's story with the help of visual elements.
Created by artist Carolina AltaviraWinter Paralympic Theme Poster "Untitled"It is a tribute to sports inclusiveness and group spirit, and demonstrates athletes 'determination and strength in a contemporary and non-stereotyped style. The work conveys the value of "we participate as a community" and emphasizes unity, support and a sense of belonging.
Official posters are one of the most recognizable signs of the Olympic and Paralympic Games, recognized by the International Olympic Committee and the International Paralympic Committee. This tradition began at the 1912 Stockholm Olympic Games, when posters were mainly used as a tool for communicating information. Since the rise of radio and television in the 1950s, posters began to evolve, gradually having more sophisticated and design-oriented artistic significance, to become a real work of art that can visually communicate the Olympic spirit and the Paralympic spirit, the characteristics of the venue and the unique identity of each event.