China News Service, Guangzhou, October 17 (Reporter Zhang Lu)"We have launched a series of localized products based on the needs of markets such as Singapore, Thailand, and Indonesia." Wu Jinli, a booth staff member of Zhuhai Gree Electric Co., Ltd., said that the company has brought a variety of innovative products focusing on AI intelligence, green energy and flexible installation, which are favored by many overseas merchants.

The first phase of the 138th China Import and Export Commodities Fair (GIP) with the theme of "Advanced Manufacturing" is being held in Guangzhou. Chinese companies continue to deepen the ASEAN market, and the number of buyers from ASEAN countries is growing, and they hope to find business opportunities at the GIP.

On October 17th, the first phase of the 138th Canton Fair is being held in Guangzhou, and Chinese household appliances attract buyers. Photo by China News Service reporter Zhang Lu

Data released by the General Administration of Customs of China recently showed that in the first three quarters of this year, China's gross import and export to ASEAN amounted to 5.57 trillion yuan (yuan, yuan, yuan, yuan), up from 9.6%, accounting for 16.6% of China's gross foreign trade value.

Walking into Zhejiang Star Cold Chain Integration Co., Ltd. exhibition, the company's overseas business department major customer manager Wang Ray is negotiating with buyers from ASEAN. Wang Ray introduced that the company's range of products developed for the ASEAN market, through technological innovation to green intelligence, and use customized production model. We have established overseas manufacturing base in Thailand, and products are sold to Thailand, Vietnam, Myanmar and Cambodia and other countries.

¡°Our annual overseas orders from 80 to 90 percent come from GFE. Currently, the company is accelerating the layout of the ASEAN market.¡± Wang Yi said that as of September this year, the company¡¯s overseas sales in the ASEAN market increased by about 10 percent.

In recent years, driven by technological innovation, China's home appliance industry has accelerated its transformation into intelligence and green, and new generation products are becoming "hot goods" in the ASEAN market. Burmese buyer Tyne said: "I have a clear purchase list. At the Canton Fair, I can not only purchase the world's leading innovative products of China, but also grasp new industry technologies and new market trends in a timely manner."

At the exhibition, Zhejiang Huang Qing Industrial Co., Ltd. introduced innovative products such as smart stew machine, smart oven and so on.The company's product manager has said: "Indonesia, Malaysia and other countries such as consumers love the specialty of sandwich barbecue, baked fish and other specialties, our smart oven built-in local raw material database, can generate the best baking solution, so that traditional cooking becomes simple and efficient."

¡°In the past few days there have been buyers from the Philippines, Malaysia, Thailand and other countries to come to consult, they are especially concerned about how products are adapted to local characteristics of food materials and dishes, high recognition of the level of intelligence of Chinese home appliances products.¡±

Zeng Pingxuan also said that as consumption upgrades in the ASEAN market, the company will continue to optimize product functions to bring a smarter cooking experience to consumers in emerging markets such as ASEAN. "At present, the company has sold many products to Thailand, Malaysia, Vietnam and other countries."

At the exhibition in Turand (Xian) Intelligent Technology Co., Ltd., a colour screen semi-automatic coffee machine attracted numerous buyers to ask for a price.The company's sales manager, Xu Zhou, explained: "This new type of coffee machine is multifunctional, easy to operate, it takes only 15 seconds to complete the preheating."

Xu Zixin said that in the first half of 2025, the company's overseas sales increased by about 15% year-on-year. "At this Canton Fair, we have started negotiations with buyers from Vietnam, Cambodia, Thailand and other countries, hoping to introduce more new products to the ASEAN market."

It is understood that the first phase of this Canton Fair also invites ASEAN buyers and channel providers such as Thailand, Vietnam and Malaysia to connect with China's domestic industrial clusters to create business opportunities and expand markets. (End)