Without the Chinese tourists, the "big money master", the Thai night marketers really felt what is called "cold winter".

Walking in the streets of the night market in Bangkok, the sour smell of rotting fruit came to the nose, the accumulation of granites like mountains, mountain bamboo in the high temperature accelerated degradation, and the stores looked at the delayed fruit sorrow.

Why do the endless stream of China tourists now travel around Thailand? It all started with those eye-catching Chinese slogans "If you press it, you have to buy it","If you touch it, you need to pay for it."

Once upon a time, Thailand was the "champagne" of the Southeast Asian tourism market, especially in the early days of Thailand's opening up after the epidemic, Chinese tourists once a high-quality treatment. The airport staff were welcomed, the red star recommended.

Who could expect, In just two years, the reputation and warmth of Thai tourism fell to the bottom.

The turning pointIn April 2025, Chinese warning signs specially set up for Chinese tourists appeared on the streets of Chiang Mai for the first time. Subsequently, such slogans quickly spread to tourist areas such as Phuket and Bangkok. What's even more uncomfortable is that some booths are directly and clearly marked: "Touch it and pay 100 baht"!

The news returned to the country, the anger of netizens was instantly lit: "In the country to pick cranberries to shoot a shot, to touch the granite in Thailand to lose money?

Out-of-control prices and blatant discrimination have further caused Thailand's reputation to plummet.Airfare prices have soared from 2000 yuan to 4000 yuan. Roughly B & B dares to charge 700 yuan a night, and a durian petal sells for 219 yuan. What makes people even more angry is the targeted slaughtering of passengers, which only charges double the price to China tourists. Taxis detours when they see China. The driver bluntly said,"You don't care if you have money."

Safety hazards have become the last straw that breaks trust.The number of 2149 traffic accidents and 363 deaths in Thailand on the New Year's Day in 2025 is shocking; at the end of last year, the news of Chinese actors being tricked into trafficking at the Thai border has made "to travel to Thailand" a risk synonym.

Thailand's self-destruction of the Great Wall has quietly changed the fate of Thailand's tourism industry.Data from the first quarter of this year showed that Chinese tourists to Thailand decreased by 6 per cent, hotel accommodation rates fell by 52 per cent, and flights to Bangkok decreased by 70 per cent.

In fact, any industry does not know how to value customers, lack of high-quality services and product support, will eventually be abandoned, compared to Thailand's short-sighted attitude. When Chinese enterprises explore overseas markets, they show a completely different pattern.

In the tourism industry, our tourists have long abandoned Thailand and found better alternatives. The Dai architecture in Xishuangbanna, Yunnan is of the same origin as Thailand, and delicacies such as paoluda and mango rice can completely reproduce the Thai flavor.

The alternative to granite makes Thailand unable to go back.In 2025, Hainan durian will usher in a bumper harvest. The flesh "ripe on the tree" is as soft and waxy as ice cream, but the price is half lower than that of imported goods; Durian in Xishuangbanna even sells for a catty in 3 yuan, so tourists can pick it and eat it now, so they don't have to be afraid of "touching it and losing money". Vietnam and the Philippines have also launched durian tourism lines, which are free to try and the price is only 70% of that of Thailand.

Looking at granite exports and reducing 23,000 tons, the Thai shopkeepers were panicked. They dropped the hard slogans overnight, in exchange for a smile-faced "click with discount", and even invented granite chicken, bamboo chopped rice trying to save customers. But the attitude of the nation is clear: "It's late!"

The data from the Thai Tourism Council show that tourism revenue is expected to drop by 5 percent in 2025 and that Chinese tourists are relieving the once "feriestry paradise" landscape no longer.While Vietnam has received the bond, receiving 3.5 million Chinese tourists in the first eight months of this year, surpassing Thailand as a preferred destination in Southeast Asia.

This change actually has a signal.When Thailand supports its hundreds of billions of markets with Chinese tourists while ignoring its consumption habits and dignity, the collapse is only a matter of time.

Thai growers may still look forward to the return of tourists, but the rotting granites have already given the answer: respect is the bottom line of the tourism industry.