French President Emmanuel Macron has had a headache lately.

National strikes and protests broke out one after another over budget tightening; the prime minister resigned less than a month after his appointment and was reappointed a few days later. In addition, the gender of his wife and his marital relationship also encountered ironic "troubles".

Bridget Macron, the woman who gave birth to three children in the 1970s, is now forced to bring pregnancy records, childbirth photos and ¡°scientific evidence¡± to court in response to rumors that she is not a man, not her own ¡°brother who has disappeared for years,¡± nor the father of her husband.

French President Emmanuel Macron and his wife brigitte Macron (right)

The one who succeeded in stirring the Macron family into the swamp was YouTube¡¯s 5.4 million black-right female fan, Candice Owens. She repeatedly claimed in podcasts that she would use ¡°the entire career reputation¡± to guarantee Bridget was a man, asking ¡°why her early civilian archives would mysteriously disappear¡± if they had nothing to hide, and calling on journalists to ¡°grow out the truth.¡±

Under her push, a conspiracy theory originally buried in the right-wing anonymous forum was once again pushed into the spotlight. She specially produced the "Becoming Brigitte: Gaslighting the Public" podcast series for Brigitte, and a single episode has more than two or three million views. She also launched a peripheral T-shirt printed with "Brigitte man of the year", and continued to arch fire.

In the comment area, someone claimed that she was "doing a real news investigation" and "deserved to win the Pulitzer Prize"; Someone followed her brain wide open; Many French people thanked her and praised her bravery. An absurd remark has now become investigative news of national concern.

At this point, the Macron couple, who had been avoiding talking about it, finally couldn't bear it anymore. They filed a lawsuit against Owens in July this year and will submit scientific evidence to the U.S. court in the near future.

Posts Tagged ¡®Being Bridget¡¯

It's unlucky to be targeted by Owens. Those extremely bizarre conspiracy theories can always be turned into vivid "Story Club" dramas under her interpretation.

But Owens has never been a ¡°single-point person¡± ¡ª she is embedded in a larger network.In 2017, she was hired by Charlie Kirk to Turning Point USA, an organization called to promote ¡°free markets¡± on campus, which has now become the most influential youth sports platform of the far right.

Her husband, George Farmer, from a British conservative upper family, served as chief executive of social platform Parler, a platform that has been controversial due to the spread of far-right users and conspiracy theories. At the same time, he was also the early chairman of the U.S. Turning Point UK division and made large contributions to the far-right British party Reform UK. In just the past summer, the party has frequently appeared in anti-immigration riots in several cities.

In our neighboring countries, Japan and South Korea, right-wing networks have also shown their power. Less than a week before Cork was shot, he also went to South Korea and Japan to actively promote his conservatism and anti-immigrant ideas, and even incited relations with China and spread conspiracy theories about China. After his death, large-scale anti-China demonstrations broke out in South Korea with the slogan "We are all Charlie Kirk."

All of this is intertwined, depicting a global right-wing pattern beyond imagination: from a microphone to a political party office, from anonymous forums to parliamentary debates, the network is expanding and supporting each other.In the summer of 2025, the shooting of Charlie Kirk has become its fuel ¨C a criminal case that has been rewritten in their hands as a symbol of a ¡°thought war.¡±

The right-wing Internet's conspiracy worldview is manipulating and subverting our world.

Smoked as

The conspiracy theory ¡°Brigitte was a man¡± is not Candice Owens¡¯s original, its origins even four years earlier than her podcast.

In December 2021, the French far-right magazine "Faits et Documents" published a vague revelation, suggesting that the identity of the president's wife Brigitte was "unusual."

A few days later, Natacha Rey, a Frenchman who claimed to be an investigative journalist, expanded the revelation into a complete conspiracy narrative in a four-hour YouTube interview, claiming for the first time that "Brigitte was actually disguised by her brother Jean-Michel Trogneux" and described it as a "national lie."

The ¡°evidence¡± Rey lists include ¡°front-and-back contradictions¡± in the civil records, ¡°different angles of ears¡± in the old photographs, and even the style of her dress when she was pregnant was used to ¡°deduce¡± her body from ¡°transgender surgery.¡±

Some people also took out a family photo of Brigitte in the 1970s, claiming that "standing too straight" was ironclad evidence of a "male skeleton"; others used a magnifying glass to analyze the shape of the base of her fingernails and came to the conclusion that "it is by no means a woman."

Bridget's family photo in the 1970s

At that time, France had just passed the peak of the "Yellow Vest Movement". The epidemic blockade, inflationary shocks and opacity of government decision-making made society's hostility towards the "elite class" unprecedentedly high. On the eve of the 2022 presidential election, Natacha Rey's four-hour interview video went viral on social media and had been viewed more than 500,000 times before it was removed from YouTube as "false information."

The hashtag #JeanMichelTrogneux also quickly appeared on French Twitter searches, retweeting not only from far-right accounts, but also from anti-vaccine groups and QAnon conspiracy theory followers who firmly believe that "the world is being manipulated by a group of elite cannibal pedophiles and descendants of alien lizards."

Since then, this out-of-the-scenes claim has begun to split into a more absurd new variant: someone has insisted that Bridget ¡°never gave birth to a child¡± and that those ¡°children¡± are simply registered under her name as ¡°lending children¡±; and someone has claimed that Jean-Michel Trogneux was the object of a Cold War-time secret transgender project, ¡°re-born as a woman¡± in order to dive into the heart of French power.

By 2023, the narrative ambitions of the conspiracy expanded further. Some far-right accounts began to claim that Macron¡¯s own political career was ¡°too smooth¡± as part of the CIA¡¯s ¡°mental control program¡± in France, and Bridget¡¯s ¡°fake identity¡± was the key link to the plan.

Macron and Brigitte

The more subtle version simply asserts that she is not Macron¡¯s wife, but ¡°his father¡± ¡ª an allegation that originated as an ironic joke in the video, but was repeatedly clipped and distributed on TikTok, with some of the videos easily surpassing millions of views.

Between Telegram groups, anonymous forums and far-right websites, these absurd statements have gradually splintered into a ¡°conspiracy universe¡± of a self-designed system, with French media estimating that by the beginning of 2025, the cumulative volume of related content on French-language social platforms has exceeded one billion views.

Today, because of Evans, this story has become the hottest news on both sides of the Atlantic.

Although conspiracy theories have always been the soil on which right-wing narrative grows, today they are increasingly captured by larger extenders¡ªthe distance from the ¡°rand¡± to the ¡°mainstream¡± has never been as close and out of control as it is now.

The most famous ¡°Pizza House¡± of 2016, originally the 4chan¡¯s previous absurd rumor about ¡°Hillary¡¯s handicapping of children in a pizza store in Washington,¡± was moved into the show by the ¡°Big V¡± of the far-right conspiracy theory forum QAnon and the far-right media character Alex Jones, eventually evolving into a real-life incident of a man with a gun breaking into a restaurant ¡°rescuing children.¡±

The pizza shop in the "Pizzergate conspiracy theory" incident

There is also the ¡°Great Alternative Theory¡± (meaning white people are being systematically replaced by non-whites), originally just the extreme racist concept of French writer Renaud Camus, but moved into the TV gold period by Fox News¡¯ then host Tack Carlson, using it to explain the ¡°crisis¡± of everything from deterioration of government security to electoral politics.

¡°The new coronavaccine is the government¡¯s control tool,¡± originated in a few small-scale conspiracy websites, but was packed into podcasts by Candice Owens and Take Carlson listening to tens of millions of viewers every day, turning into a topic that can be discussed after a tea meal.

Today, the fire has burned to the head of the first lady of France.If the previous conspiracy theory entered the mainstream and the side of the "political controversy", this time, it has been unbelievable.

"Pineapple on Pizza"

¡°Brigitte is a man¡± can be seen as ¡°real news¡± by so many audiences, thanks to Owen. can so seriously seriously talk about the 11th podcast, Owen is undoubtedly talented.

She is 35 years old and is a black woman. In the picture she is beautifully flown, with a confident smile always hanging on her tall-bone face ¨C like a person born for the camera.

In the ¡°Being Bridget¡± video podcast, this sense of closeness was played to the utmost. After she sat on a lightwood table, the background was more like the home¡¯s bookroom than the studio: arranged bookstores, a few pots on the table, gentle and textual lights.

She always had a large-scale water cup on her desk ¨C the label of the American ¡°mother bloggers¡± ¨C with two photographs on her laptop, which looked like a photo of her childhood.

The picture shows Candice Owens, a black right-wing woman online celebrity

Owens herself says she's popular with moms who often turn on her show while "cooking, folding laundry, or handling household chores" and treat her as a daily company. "I wanted my show to sound like being on the phone with a friend," and she did.

Those who open the video, just wanting to hear a few rumors about Bridget, are easily unconsciously caught up in a story about ¡°gender falsification,¡± ¡°national lies,¡± and ¡°elite conspiracy.¡±

Owens can take the lead in public opinion because she is determined to sing against the mainstream, and is willing to embrace pop culture. In her view, it is precisely because the conservatives ¡°drop their nose on culture¡± that ¡°so many positions have been handed over to the left.¡±

In the show, she talked about the right-wing conspiracy theories, the sex scandal of P. Diddy, accusing the Kardashian family of "promoting a thin culture", and commenting on the trend of women wearing yoga pants.

Today, she has more than 7.2 million fans on X, more than 5.4 million YouTube channel subscribers, and the total number of related programs is close to 1 billion times.

Entering the mainstream by relying on a "seemingly non-dangerous" attitude and using light language to bring extreme narratives into people's daily lives is the common strategy of contemporary right-wing political celebrities.

Candace Owens is hosting a podcast.

Orvance¡¯s best friend, Charlie Kirk, is the most typical example of this strategy. Many young people don¡¯t associate this young preacher who is always smiling, gentle and likes to speak in a ¡°child¡± mouthpiece with extremism. He founded the ¡°American Pivot Point,¡± which claims to ¡°help young people understand the Constitution and the free market¡±, but is one of the most active and influential right-wing organizations in the U.S. campus.

One of Kirk¡¯s controversial remarks comes from his interpretation of the ¡°Bible Order.¡± In a speech, he quoted the Bible as saying, ¡°The husband is the head of the family, and the wife should obey, and this is not oppression, but divine order.¡±

He maintains that women's "natural mission" is to become wives and mothers, and that "deviating from this mission" is the source of the emptiness and chaos in modern society. "Feminism tells women that pursuing careers is happier than raising children, but look at today-there is more depression, fewer families, and a more empty life."

In a country with a strong religious culture such as the United States, he re-packaged gender inequality with words such as ¡°natural,¡± ¡°order,¡± and ¡°deity¡± to make it look no longer like oppression, but like ¡°common sense¡±.

Charlie Cook was shot dead on September 10 during a speech at the University of Utah Valley, Utah, at the age of 31.

What's more dangerous is that he doesn't stop at the topic of gender, but constantly escalates this narrative into a civilized argument: "To destroy the family is to destroy the foundation of civilization, and this is the goal of the left-chaos, dependence and control." In his narrative, women's inability to enter the workplace is not a personal choice, but a matter of "social order".

These words don't sound like incitement, but like advice from a friend: "There's nothing wrong with being a wife and mother. Don't be ashamed of mainstream culture." It is this "de-radicalization" tone that allows extreme thoughts to be absorbed by people unknowingly.

At the same time, he has repeatedly accused liberal educational institutions of being ¡°brainwashing training camps,¡± calling for ¡°God back to government and schools,¡± and sanctifying political struggle as ¡°God¡¯s will.¡±

Today, his death opens up a more insane beginning.

toxic

In the summer of 2025, after Charlie Kirk was shot dead, the right-wing public opinion field had little time to mourn-they quickly began to construct the narrative.

In the week following the assassination of Charlie Kirk, Candice Owens used her podcasts to question the official narrative of the shooting, suggesting the incident was ¡°never done by the shooters alone.¡±

Without providing any evidence, she suggested that she "knew the deeper truth" through her personal relationship with Kirk, and named Benjamin Netanyahu as "trying to distort the facts".

This once made her podcast jump to No. 2 on Spotify's popular list, behind Kirk's own podcast.

Screenshot of Candace Owens' podcast show cover

A more subtle hint appeared at Kirk's funeral. Tucker Carlson likened his death to the crucifixion of Jesus and said it was "a group of people sitting around eating hummus and discussing how to shut up the person who told the truth."

This speech was condemned by Jewish organizations as a ¡°bloody paranoia¡± but also sparked millions of discussions on social media. Media literacy researcher Derek Beres commented: ¡°While he said it, he pretended to say nothing¡ªthis is a modern version of the bloody paranoia.¡±

The narrative reconstruction of "multi-point synchronization" goes far beyond verbal hint. Far-right activist Laura Loomer first pointed the finger at "transgender terrorist organizations", Stephen Bannon claimed that "China may be behind this", and Trump and Vance pushed the blame to "left violence". They keep throwing targets in the hope of an enemy who can grab public attention.

This strategy quickly transcended national borders. In Europe, far-right parties have incorporated the shooting into their own election narratives, portraying him as an "ideological martyr."

On September 10, Charlie Kirk was shot dead, and the White House in the U.S. capital Washington dropped half the flag to mourn New China news agency reporter.

In Japan, Kirk had a dialogue with a conservative party party, and after the shooting, the party¡¯s leader used to promote vaccine skepticism and anti-LGBT remarks, calling him ¡°comrade for the future.¡±

Different versions of the claims contradict each other, but do not prevent them from jointly shaping a vague and powerful image of the enemy.

But the vitality of these statements goes far beyond the "makers" themselves. From the moment they were published, they were divorced from the original context, intercepted, collaged and re-disseminated, and became the material for countless ordinary people to understand the world.

On social media platforms, the allegations that should be counterbalanced, instead, appear side by side in the commentary: ¡°Israel assassinated Charlie Kirk,¡± followed by videos of ¡°vaccines are a tool of government control,¡± and the allegations of ¡°transgender terrorist organizations¡± are forwarded to forums to discuss ¡°deep government.¡±

This seemingly chaotic puzzle, in the eyes of the audience, constitutes the outline of a ¡°total truth¡±: they believe that it is because everything seems contradictory, disorderly, chaotic that it proves that ¡°truth¡± is deep hidden and concealed.

Watching Capitalism: The Intelligent Trap

The Guardian spent a year tracking anti-immigration and misinformation chains in a UK online community. Data surveys showed that far-right Facebook groups are becoming a major engine of radicalization in the UK. In the summer of 2024, riots broke out in several cities in the UK, triggering a crazy news on social media, directing asylum seekers and Muslims.

The scale of the violence and the faces of the participants shocked observers: many of the rioters were not members of far-right organizations, but ordinary locals. They rejected the ¡°extreme right¡± label and highlighted the banner ¡°We are not far-right, we are just right.¡±

This is precisely the most disturbing shift of the moment: conspiracy theories are no longer just paranoid products on anonymous forums, nor are they just slogans for marginalized groups. It begins to be a justification for street violence, it seeps into everyday life, becomes a conversation at the family table, and becomes the default way people understand the complex world.

Extreme beliefs rely on the attitude of "questioning,""discussing," and "seeking the truth" to put on the cloak of "suspicion spirit" and openly stand on the mainstream stage.

Authors of H1

Edit | Ashu

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