In the past few days, the world's "eaters" may have experienced a mountain-style mood upsurge.
Things have to start in early October. KFC Africa announced that it would release the fried chicken formula, which has been closely guarded for 54 years and is said to be known to only a very small number of company executives, on October 8.
Grant McPherson, chief marketing officer of KFC Africa, personally stepped forward and said solemnly into the camera: "For years, people have been asking us about secret recipes. They have speculated hard, they have begged hard, and competitors have tried their best to copy it. Now we have decided that the world can finally share this recipe." He also added that why he chose to make it public on October 8, history will prove that this is a clever move that is good for KFC and the whole of Africa. This statement has aroused huge expectations from the media and consumers around the world.
On October 8, local time, on the day of the world’s famous “Discovery Day”, Kentucky Africa Company did unveil a “secret recipe.”Andra Neale, head of Kentucky Africa Company affairs, announced: “The big secret of Kentucky Africa has been unveiled, no, it is not a mixture of 11 herbs and spices, but a “hope recipe” designed to end children’s hunger.”
It turned out that KFC planned this massive "false disclosure" with the real purpose of promoting its "Add Hope" public welfare project that has been quietly running in South Africa for 16 years. This is a plan to provide meals to poor children through customers donating 2 rand (South African currency, approximately 0.8 yuan) and corporate investment during consumption. For the first time, KFC has "open source" the successful model of South Africa's largest non-governmental catering program, hoping to call on more social forces to participate in solving the problem of child hunger.
Media commentator Louis Monzon said in an article on October 9th that KFC's event was characterized as a "public relations stunt" and a "fake revelation". At the same time, he put forward: "In order to attract more attention to an initiative aimed at ending hunger in the country, is this' fake formula 'incident excusable? Maybe it is."
According to Monson’s article, the real recipe was revealed many years ago by a reporter at the Chicago Forum, but no response from Kentucky. The reporter named Joe Laddington was exactly the nephew of Kentucky founder Colonel Sanders, who published the following recipe consisting of 11 materials:
2/3 teaspoon salt, 1/2 teaspoon thyme, 1/2 teaspoon basil, 1/3 teaspoon oregano, 1 teaspoon celery salt, 1 teaspoon black pepper, 1 teaspoon dried mustard, 4 teaspoons paprika powder, 2 teaspoons garlic salt, 1 teaspoon ginger powder, 3 teaspoons white pepper.
It is said that by mixing the above spices with two cups of flour, you can make the world famous Kentucky fried chicken powder.