On September 28, local time, K. Trump shared a post on social media, ¡°Playing Golf with Grandpa.¡±

As his first granddaughter, the 18-year-old high school student and the president's grandfather stood on the lawn, both holding a golf ball in their hands. Both grandfathers were fans of this "gentleman sport", unlike Kay's intention to develop professional players, but it is said that although some unusual performance in the early years, they performed evenly when participating in the competition.

Zuzun played golf together, but Kay also wrote in the post, "The goods are now on the shelf (on the online store)."

Such a phrase has then sparked debate, and many American people have a negative attitude towards this high-level girl who has not hidden the president's "carrying" hold.

Young Kay is a descendant of a business family, just earlier this month she announced herself to create a fashion brand of the same name, the first commodity launched was clothes.

Kay also took full advantage of the family¡¯s identity, taking a series of propaganda photos with the White House as a background, thinking that few people could have had such treatment.

She then began to pull the president's grandfather "to take goods."She shared on social media the picture of herself and her grandfather traveling to New York to watch the "Ride Cup", in the photo she wears is self-made clothes.Now she once again wears the same clothes as her grandfather, and this time the link is released.

And such a framework, it is difficult not to be interpreted by the media and the public as a "invisible backbook" given to the president's granddaughter, similar to "traffic addiction".

Although, strictly speaking, the president himself did not help Kay market or directly represent her clothing brand, it is obvious that Kay was using her grandfather's influence to increase business value. While family support is normal, the president's help in the family's business behavior has obviously triggered "public and private independence" criticism.

Judging from the reaction on social media, many people criticized Kay for "using Trump's fame to make money again." "This is the usual routine of political families, treating everything like business." Others teased Kay, "The president's grandfather gives free endorsements, but others can't buy them." "This is not a brand promotion, but a family marketing script." Others felt a little pitiful about Kay, saying, "It's a pity that she's just an adult and has been pushed into the whirlpool of family business and politics."

It is clear that the brand will not rely on its own strength to win market competitiveness at the beginning, what she wants is the "Trump effect", but how it will develop afterwards is uncertain.

In fact, Kay is not the first member to use her family influence to enter the fashion industry. Her aunt ivanka Trump also founded her own brand after graduating from college, and even joined the high-end jewelry industry. It is said that her products were favored by many celebrities at that time.

However, in 2018, Ivanka announced the permanent closure of her brand, her external explanation was that her father was president, and she was not good enough to do business.