This year, China Travel has become a trend since the expansion of the 72/144 hour transit visa-free policy in November 2023, China Travel has become a trend on domestic and international social platforms, China tourism campaign, China shopping list and other popular search keywords. Continuously optimized entry policies provide more convenience for global tourists to travel to China. China Travel¡¯s warmth has not only continued to this day, but also many new trends have emerged. Traditional tourism patterns have gradually upgraded, ¡°small city tourism¡± technology ¡°tourism¡± has become a highlight. ¡°With the arrival of the Super Golden Week, which countries will the Chinese tourism market welcome tourists this year?

The number of foreign countries entering visa-free increased by 52.1% year-on-year

National Day Mid-Autumn Festival will arrive, in the historical cultural district of Zhejiang Town, tourists from Australia, Nepal and other countries here feel the culture of ceramics, many foreign tourists have also personally tested the process of ceramics.I specially flew more than 7,000 kilometers, to Zhejiang Town - this city that carries the jewels of China's intangible cultural heritage. "

With China's visa-free "friends circle" continuing to expand, more and more foreign tourists like Corey come to China for deep travel. The National Immigration Administration's latest data show that from 1st to August 2025, the national border inspection agencies cumulatively checked 4,6 million people, of whom 5126,8 million were foreigners, up from 27.8 percent to 15.8 million visa-free foreigners, up from 52.1 percent.

The 2025 National Day tourism trend recently released by Ctrip shows that during the "Golden Week" holiday, the inbound tourism market showed an active trend. Popular source countries include South Korea, Japan, Thailand, Malaysia, Singapore, the United Kingdom, Indonesia, the United States, Russia and Australia. According to the travel data of Qunar, the domestic travel platform, foreign tourists' bookings during the National Day have covered nearly 100 cities in China, among which Shanghai, Beijing, Guangzhou, Chengdu, Shenzhen, Hangzhou, Xiamen, Qingdao, Shenyang and Kunming are the most popular TOP10 destinations for foreign friends; The top 10 cities with the increase in air ticket bookings for foreign tourists are Hefei, Quanzhou, Guiyang, Weihai, Hohhot, Changchun, Taiyuan, Urumqi, Nanchang and Shenyang. From the perspective of tourist sources, the TOP10 countries with the highest increase in inbound foreign tourists during the National Day are: Uzbekistan, Kazakhstan, Spain, Hungary, Saudi Arabia, Myanmar, South Korea, Canada, the United Kingdom and Singapore. Aviation data can also show the hot situation of inbound tourism during the "Golden Week". According to the data released by aviation data analysis agency Hanglv Zongheng, as of September 17, the number of air ticket bookings for inbound and outbound routes exceeded 1.4 million, and the average daily air ticket bookings increased by about 16% compared with the same period last year; The number of inbound air ticket bookings exceeded 740,000, and the average daily air ticket bookings increased by about 16% compared with the same period last year.

It is worth noting that the visa-free policy for Russia, which began on September 15, boosted the enthusiasm of Russian tourists to China. In the list of the ¡°10 most popular Chinese cities and their highlights by Russian tourists¡± announced on the trip, Beijing, Shaanxi, Shanghai, Guangzhou, Harbin, Chengdu, Shenzhen, Xi'an, Zhang Yin, Hangzhou were selected. Along with the entrance fire, these cities also launched related services. Zhang Yin staff said in an interview with reporters of the ¡°Global Times¡± that ¡°foreign tourists grew significantly, the ¡®11th¡¯ Golden Week, we mainly do tourist reception services, aimed at foreign tourists, we specifically launched multilingual medical services in the landscape to ensure safety.¡±

China is not only history but also the future.

Maxim Rusin is the head of business of a Russian e-commerce enterprise, who has traveled to China, traveled, or traveled with his family many times. He told the Global Times reporter that traveling to China needs to apply for a visa in advance and takes a certain amount of time. China's visa-free policy is good for the Russian people. He will travel to Zhejiang and other places in China from the end of September to the middle of October, and will experience visa-free entry for the first time.

According to Russia's Channel 1 TV station, on September 15th, the first day of China's trial visa-free policy for Russia, Russian tourist Tulubenskaya arrived in Shanghai by plane from Vladivostok, Russia, becoming one of the first Russian tourists to enjoy the visa-free policy. She is a university teacher. She accompanied a group of Russian students to Chinese universities for exchange visits and plans to travel in China. She said that the visa-free policy has brought a lot of convenience to Russian tourists, and the whole process of visa-free customs clearance is very smooth. In the past, she went to Shanghai and other big cities for business trips and sightseeing. This time, she will also travel to Xi'an and other places to deeply experience the features of different regions in China.

¡°China is completely different from what I thought.¡± ¨C Khalid, a young businessman from Riyadh, admired the night view of Shanghai¡¯s mouth of land and said that tourists from European and American countries may be more concerned with the Great Wall and the panda, but I felt the most kindly is Xi¡¯an. This reminded me of the ancient Silk Road that our ancestors had known thousands of years ago.¡±

Khalid believes that, unlike the "exotic customs" pursued by European and American tourists, he appreciates China's orderly modernization and respect for tradition. "The shopping malls and airport facilities here are world-class, and what's even more rare is that Muslims can easily find halal restaurants here. In the 'Xiaobei'area of Guangzhou, Arab-style restaurants and shops make me feel cordial. China is not only historical, but also future, and this balance is amazing."

Abraham, a retired high school teacher from Oman Suhar, is fascinated by the mountains and depths of China's history.I most longed for Fujian Springs."As the starting point of the ancient "Sea Silk Road", Spring has ancient clean mosques and Islamic historical cultural exhibition hall, witnessed the history of Oman seafarers and Chinese merchants' trade exchanges.

In addition, Ibrahim also showed strong interest in Yunnan and Xinjiang. "European and American tourists may regard them as'secret places', but for us, the multi-ethnic coexistence and multi-ethnic cultural blending in these places have a deeper resonance. In the old city of Kashgar, the vibrant market culture reminds me of the traditional market of our country."

It is not difficult to see that, unlike most European and American tourists who often start from the perspective of "Oriental Wonders", some tourists from Arab countries such as Saudi Arabia and Oman travel to China not only for scenery, but also for the echo of history and the connection point of culture-especially the land and sea relics of the Silk Road. At the same time, their observation of China's modernization achievements often takes the pragmatic vision of learning from each other among developing countries.

With the expansion of the visa-free policy, China's landscapes are also continuously attracting "return guests" for domestic travel. The fourth German tourist to China Hannah told the Global Times reporter that compared to the classic destinations of the previous three times, this time, she deliberately avoided the hot route and turned her eyes to smaller cities. Before leaving, she accidentally saw a video on TikTok about Qingdao German architecture, and did not hesitate to set the coastal city as the first stop.

When she arrived in Qingdao, she was on a summer vacation, and the eight major landscapes of Qingdao were full of tourists, but this did not affect Hannah's excitement. She took pictures in front of the old house on the sea and went to the Qingdao beer museum. In the museum, she learned about the German origin of Qingdao beer, tasted the newly made fresh beer, and smiled and said: "German beer is also famous, this time to taste local beer in Qingdao, it feels wonderful."

From Qingdao, Hannah traveled west, arrived at Chongqing. This time most of her unforgettable, was dressed in dresses to write a real experience, I went to a photography studio, makeup maker gave me hair, makeup, dressed in dresses, the moment I seemed to go through. Photographer was very professional, the photographs were very beautiful, I sent photos on Instagram, many friends asked me what was the experience of dressing in dresses, how long it took, I replied to them all one.¡±But she also had a small regret ¨C in Hunan Fuan Town to see the local girl wearing silver costumes, because the time hurried not to experience, ¡°the next time I go, I must wear a full of silver jewelry clothes, listen to the silver jewelry as the voice of the town.¡±

Long sand journey, gave Hannah another surprise, let her experience a Chinese bar atmosphere.I booked a seat in advance on the Internet, and then discovered that here and the German nightclubs are completely different ¨C there are singers singing, there are dancers performing, there are drinks games, everyone is very enthusiastic, I soon play with the people around me. ¡±She smiled and said, she played the first time ¡°give up drinking¡±, lost a few times, but laughed and couldn¡¯t stop, ¡°that kind of fun and friendly experience, in Germany is difficult to feel.¡± ¡±In addition, she is still doing a massage in the long sand, went to the recommended ¡°girl will play¡± spot, ¡°every small thing is interesting, I feel that the long sand is a very vibrant city.¡± ¡±

¡°The next time I go to China, I want to go to Yunnan, to hear about the snow mountains, the sea, and a lot of ethnic minority villages.¡± she smiled and said that she had begun to look forward to the fifth trip to China, ¡°China has too many fun places, too many warm people, every time, can discover new surprises, I want to continue to explore.¡±

Chinese travel of foreigners "customs attack"

From payment, communication to language communication, to exit tax refunds, China is improving the travel experience of foreign tourists through a series of facilitation measures.

"It's really so convenient!" Hannah, a German tourist who is traveling to China for the fourth time, made no secret of her approval of China's travel experience in an interview with the Global Times. In the payment process, Hannah shared her pro-test experience: "Traveling to China can't be decided temporarily. You must prepare in advance. It is enough to bind your credit card one or two weeks in advance." Taking her own experience as an example, she opened the "Wallet" page of WeChat or Alipay, selected "Add Bank Card", entered the process of filling in identity information and binding wild cards, and followed the prompts to complete the operation to open it.

Before they arrive, many foreign tourists will try their way through the Red Book. Foreign netizens on social media say that with the translation feature embedded in the Red Book, they can get more information about travel destinations and share discussions with many visitors in real time. One of them said that through the Red Book, he found a lot of useful apps shared by others that can help him travel better in China. For example, if you want to find a good Chinese restaurant, you can find a better restaurant in the vicinity through popular reviews and so on.

Although some international travellers have mentioned that many Chinese apps have not yet updated the version that supports English, on social media, many foreign visitors say they have found that searching for these apps in WeChat and switching languages through WeChat can the same purpose.

¡°Communication is also smooth.¡± Hannah revealed that after arriving in China, she handled the local phone card directly at Shanghai Airport with a passport, ¡°According to my previous experience, there is a Chinese phone number, whether it¡¯s a ticket or a two-dimensional code generated with WeChat, it¡¯s a lot of convenience.¡±Oman tourist Ibrahim also told the Global Times reporter that he discovered during his trip to China that the software hardware facilities for Chinese travel are very friendly, such as the network is faster than Oman, especially China¡¯s 5G is too fast, completely out of his imagination.

Hannah shared that her experience is both "small trouble", and full of "warm-hearted compensation". she told me, in the city of Nagasaki, Wuhan and other travel cities, the restaurant scan a single point, most of the menu has no bilingual translation, but the patience of the landscape and catering practitioners, quickly solved this inconvenience, everyone is very patient, the waitress as soon as I see the need, will immediately take out the phone to communicate, will also more frequently ask, "Do you need help?" in a specialty stove in Chengdu, the shopman specifically for her to explain the cooking point of the bacterial soup, "some bacteria have not cooked enough time may be poisonous, they will repeatedly explain the safe cooking time of each bacterium, even

"We are here to see the future of Cyberpunk.

¡°From drones to robots: foreign tourists come to China only for a glimpse of the future of Cyberpunk.¡±The Hong Kong South China Morning Post recently that at the beginning of August, when the Hong Kong resident Frenchman Mark Gaian went to Shanghai to travel, he was most attracted not by the city¡¯s decorative art-style buildings, but by its driverless taxis and hotel dining robots. He said: ¡°It¡¯s impressive ¨C China looks very futuristic. It seems that all foreigners have the same reaction, many are sharing content online, and I¡¯ve also that this is becoming more and more common ¨C foreign tourists are flying specifically to China to explore advanced technology and urban landscapes.

Foreign tourists travel to China in the form and preferences are changing. Once, foreign tourists come to China to travel, often choose first-line cities or cities with deep history such as Xi'an, souvenirs purchased are mostly large panda dolls, tea, silk and other traditional goods. Today, foreign tourists not only choose to explore in depth some "personalized" small towns, souvenirs purchased also expand into new technology products, non-handmade and so on.

Qadir from Ethiopia visited Beijing, Zhejiang and other cities in September, the ancient rhythm of Zhejiang building left him a profound impression on Zhejiang before he did not understand this city, but the beauty of Zhejiang Lake left me a profound impression. "in order to keep this good memory, Qadir bought several kinds of Zhejiang building literary products. Before returning home, Qadir also went to Beijing Showwater Street and other places to buy Chinese brand clothes and souvenirs rich in traditional cultural characteristics.

Sun Li Huang, the head of toy business, recently noticed that there was a significant increase in customers from the five countries of Central Asia and the Middle East. She observed that many customers who travel to Zhejiang or purchase other goods would come to the toy district, many of whom wanted to choose gifts for children. Sun Li Huang told the Global Times reporter that guests often pointed at samples and asked: "Can this be sold to me? My children will definitely like?" such customers are mostly not wholesalers, but first-time visitors. But because the new products in the store are mostly only the first edition samples, this one, often can not be sold at retail, in fact, every time the guest asks this, I am proud, this proves our products are very welcomed and they are willing to buy back to the children as gifts.

In Sun Li Huang's view, the bulk is good, proving the price of the product has an advantage. Retail guests are actively buying, or even willing to buy gifts for children, which is the style design and quality, and guests from different countries can look at our products, which further proves our design is in line with their aesthetics and preferences. " she added.

Another owner of the socks business, Yuu, also told the Global Times, ¡°Many foreign tourists from Africa and Latin America are willing to buy our socks and clothes from neighboring merchants, and they buy a lot every time.¡±

Mulati Tursuntoheti, who runs a Xinjiang Adelais silk shop in Xiushui Street, Beijing, told the Global Times reporter that the number of customers in Russia, Spain, Indonesia and other countries in the store has increased significantly recently. Many customers were first attracted by the gorgeous colors of Adelais silk. After learning that it was still an intangible cultural heritage, they learned about it with great interest, and bought it as a souvenir for relatives and friends or for themselves.

¡°Russian tourism, youthfulness, and submergence are some of the major characteristics of the current entry tour market.¡± International Mountain Tourism Alliance expert Wang Simiu told the Global Times reporter that many foreign tourists, especially young people through social media learned about some of the Chinese tourist destinations that they did not understand before. Their way of consumption is also more smoke-fire, close to community cultural life, such as shopping in Beijing, Shanghai food market, etc. There is a trend is experiential enhancement, such as high-tech high-speed rail, drone delivery and so on, a lot of foreign tourists will also go to Feng Shui, Beijing also visit the automation factory, watch autonomous driving tests, etc. Wang Simiu said, compared to France, Japan and other countries tourism in the GDP proportion, China

[Global Times reporter Ding Yazhi Ma Mengyang Global Times correspondent in Egypt and Russia Huang Peizhao Xiao Xinxin]