On January 9, 2018 (November 23, 2017 in the lunar calendar), the hometown of donkey meat fire was exposed to fake donkey meat. Dragon meat in the sky, underground donkey meat On January 9, 2017, according to the Voice of China "News Vertical and Horizontal" report, as the saying goes, dragon meat in the sky, underground donkey meat. Donkey meat fire occupies a place in the Chinese diet. Its tender taste and rich nutrition make many diners have a soft spot for donkey meat fire. However, recently there are media reports that there are black workshops in Hejian City, Hebei Province that sell fake "Hejian donkey meat" to other places, which not only harms the interests of consumers, but also has a very negative impact on the industrial image of local donkey meat fire. After the incident, what measures were taken in the local area? The exposure of the news media of the "Donkey Meat Burning Hometown" being exposed for selling fake donkey meat caused great waves in Hejian City. In the early morning of January 8, Feng Shengli, the deputy director of the Hejian Food and Drug Administration, who received the order, quickly took action. "We have dispatched agencies below. After I received the call at 7:30 in the morning, I immediately deployed the points that appeared here, and notified the director of the points that could be accurately judged to be suspected of violating the law. Hejian City launches a special project to rectify donkey meat. For the report mentioned in the Hejian City Douzhuang Village Zhao Wenbo donkey meat processing black workshop, Feng Shengli said that the village has seen illegal production and sale of donkey meat before, and the food supervision department has also cracked down on it. This time, the black workshop has resurfaced. "The black den of Douzhuang used to work, but later due to the downturn, it could not be reformed. In June 2017, we also went to his place for inspection, and there was no sign of production." At present, the black workshop has been destroyed, and the illegal production and processing equipment has been dismantled or confiscated. "We have banned this black den in conjunction with the police station and the local township government. When we went, he had already dismantled the cooking stove, there was no raw meat, no finished products, only a refrigerator, an air conditioner, some blank packaging bags, some illegal production equipment, we will dismantle the production equipment, confiscate the packaging bags and some flavors and fragrances. "For the two companies mentioned in the previous media report, Feng Shengli said that his production license has been detained, and his purchase records, production records and sales records have been sealed, and relevant legal representatives and main operators have been controlled. The production area, raw material warehouses and finished product warehouses have been sealed. The relevant departments are conducting further investigation and evidence collection. In addition, the reporter also learned from the Propaganda Department of the Hejian Municipal Party Committee on the evening of the 8th that after the incident, Hejian City also required a comprehensive investigation of 17 donkey meat production enterprises and 38 donkey meat processing workshops in the city, and required the land department to conduct a comprehensive investigation of the illegal occupation of donkey meat processing households. The environmental protection department was required to conduct a comprehensive control of the environmental pollution situation, and required all townships to quickly deploy the investigation and rectification of black workshops, shut down and ban work. At the same time, at around 1 pm on the 8th, Hejian City also held a self-discipline warning meeting for all members of the city's donkey meat industry association and 17 donkey meat production enterprises. It is understood that Hejian donkey meat fire was listed as Hebei provincial intangible cultural heritage list in June 2011. At present, Hejian donkey meat fire industry employs more than 50,000 people, with an annual output value of 7.20 billion yuan. 110,000 donkeys are slaughtered annually, and 200,000 donkeys are processed annually. At present, it has more than 20 independent trademarks. It is such a place that regards "donkey meat fire" as life, but this time it was "flashed waist" by fake donkey meat. So, over the years, why is it difficult to remove the problem of donkey meat fraud? Where are the regulatory difficulties? How can it be completely cured in the future? Hejian Donkey Meat Fraud Incident Donkey Meat Burning Association President: Donkey meat production and sales practitioners have a weak sense of legal business. Talking about the supervision and investigation of donkey meat production and sales, Feng Shengli, deputy director of the Hejian Food and Drug Administration, said frankly that it is becoming more and more difficult to obtain evidence. "The act of adulteration is that everyone is shouting and beating the street rats, and the fundamental problem is the drive of interests. These years, I have a feeling that it is easier and more difficult to investigate this kind of illegal incident at the beginning. Its prevention, concealment, and mobility make it difficult to obtain evidence. Sometimes through various information, I clearly know that his illegal facts are conclusive, but when he arrives at the scene, he may have been flexible and flexible to transfer." So, what is the difference in wholesale costs between real donkey meat and fake donkey meat? Zhang Haitao, president of the Hejian Donkey Meat Burning Association, calculated an account for the reporter, "The price difference is too much, fake meat and real donkey meat, if one is 2, the other is 5. Our current normal price, if the donkey meat burning shop earns normal profits, a catty of meat costs about 100 yuan." In addition, Zhang Haitao, president of the Hejian Donkey Meat Burning Association, told reporters that the current lack of ideological awareness of some donkey meat producers and sellers is also an important factor that has caused the repeated prohibition of counterfeiting and sales. As the chairperson of the Hejian Donkey Meat Burning Association and the inheritor of the provincial intangible cultural heritage project "Kung Fu Donkey", Zhang Haitao said that in order for the brand of Hejian Donkey Meat to continue to develop benignly, the next step is to allow practitioners to change their ideological concepts. "It is necessary to popularize and guide them in terms of knowledge and learning, so that they should operate in good faith according to law. The association has established some assessment and reward supervision systems. As soon as we find one, we will immediately remove it and immediately delist it without mercy." How to distinguish between real and fake donkey meat? Horses, mules and donkeys are all equine animals and are the objects of much adulteration in the market. So, as ordinary consumers, how can we distinguish between real and fake donkey meat? Tong Qigen, a professor at the School of Food Science and Engineering at Beijing University of Agriculture, said in an interview with the media that the meat can be distinguished by the muscle fibers and taste of the meat. "Donkey meat has the highest protein content in all livestock, indicating that it is lean. Its muscle tissue has almost no fat in the middle, no fat, and sarcomembranes, which are relatively translucent. The muscle fibers of donkey meat are between thick and thin. Horse meat is thicker, donkey meat is sweet to chew, and horse meat is sour." Some donkey meat fire stores also provided consumers with small tricks to distinguish between real and fake donkey meat in interviews with the media. " The fiber of horse meat is particularly thick, the meat is particularly thick, and the edges are all yellow. If you buy a large piece and go home with everything, the mule meat that cannot be cut into slices is the mule meat. The donkey meat can be cut into slices, and the thickness can be cut into slices. "Zhang Haitao, president of the Donkey Meat Burning Association of Hejian City, Hebei Province, believes that it is impossible to completely distinguish the true from the false by the color of the meat, so he still urges consumers to choose regular stores to buy donkey meat products." Because of the variety, age, and cooking process of donkeys, it will have an impact. Basically, the stores that are greedy for small profits are not large-scale, have no brand awareness, and do not want to develop. Try to go to the brand store to eat. " It can be said that the "Hejian Donkey Meat Burning", which has a history of hundreds of years of development, is currently facing an image scandal and an existential crisis. It takes decades or hundreds of years to build a brand, and one "crisis" may be enough to destroy a brand. After rounds of "counterfeiting" scandals, there is not much time left for "Hejian Donkey Meat" to correct its name. In the face of counterfeiting, of course, it is necessary to condemn the morality and conscience of counterfeiters, but it should also call for the determination and tenacity of law enforcement. In fact, law enforcement supervision in the field of food safety is a long-distance race at any time. We should not place our hopes in "surprise attacks" or "special project rectification", but should clarify our responsibilities and establish a normalized and long-term law enforcement mechanism; at the same time, local law enforcement may wish to broaden law enforcement thinking and create conditions to encourage the masses to report; and in terms of accountability, we may wish to establish a "blacklist" system for counterfeiters. For serious cases, it cannot stop at conventional means such as warnings and fines. Those who need to be held criminally responsible must be resolutely transferred to judicial organs to raise the cost of their violations.