January 1, 2000 (November 25, 1999 in the lunar calendar), you will know if you go through Baidu. Baidu (Nasdaq: BIDU) is the world's largest Chinese search engine and the largest Chinese website. Founded on January 1, 2000 by Yanhong Li in Zhongguancun, Beijing, it is committed to providing people with a "simple and reliable" way to obtain information. The word "Baidu" originated from the phrase "Looking for him in the crowd" in "Qingyu Case¡¤Yuanxi" written by Xin Qiji, a poet of the Song Dynasty in China, symbolizing Baidu's persistent pursuit of Chinese information retrieval technology. The name LOGO originated from the company name "Baidu", which came from the Song Dynasty's poem "Looking for Him in Thousands of Baidu". (The name of the conference room of Baidu Company is Qingyu Case, which is the name of this word). The idea of the "bear's paw" icon comes from the stimulation of "hunters patrolling bear's paws" and is very similar to Dr. Yanhong Li's "analytical search technology", thus constituting Baidu's search concept and eventually becoming Baidu's icon image. After that, because most search engines had animal images, such as SOHU's fox and Google's dog, Baidu naturally called it a bear. Baidu Bear also became an image of Baidu Company. A brief history of development Baidu is the world's largest Chinese search engine and the largest Chinese website. Founded in January 2000 in Zhongguancun, Beijing. At the end of 1999, Robin Li, who was in Silicon Valley, USA, saw the huge development potential of China's Internet and Chinese search engine services. With the dream of technology changing the world, he resolutely quit his high-paying job in Silicon Valley and founded Baidu Company in Zhongguancun on January 1, 2000 with patented search engine technology. From the initial number of less than 10 people, the number of employees has exceeded 18000. Today, Baidu has become the most popular and influential Chinese website in China. Baidu has thousands of R & D engineers. This is the best technical team in China and even in the world. This team holds the most advanced search engine technology in the world, making Baidu a China high-tech enterprise where China masters the world's cutting-edge scientific core technologies. It also makes China one of the only four countries in the world with core search engine technologies outside the United States, Russia, and South Korea. Since its inception, Baidu has made "allowing people to obtain information and find what they want in the most equal and convenient way" its mission. Since its establishment, the company has adhered to the "user-oriented" concept, continuously adhered to technological innovation, and committed to providing Users provide "simple and reliable" Internet search products and services, including: Functional search mainly based on web search, community search mainly based on post bars, vertical search needed by various regions and industries, Mp3 search, portal channels, IM, etc., fully cover all search needs in the Chinese online world. According to third-party authoritative data, Baidu's search share in China exceeds 80%. While facing the continuous enrichment of search products for users, Baidu has also innovatively launched search-based marketing and promotion services and has become the most popular Internet marketing and promotion platform among enterprises. Today, hundreds of thousands of companies in China have used Baidu's search promotion services, continuously improving their own brands and operational efficiency. Through continuous business model innovation, Baidu is further driving the economic growth of the entire Internet industry and small and medium-sized enterprises, and promoting social and economic development and transformation. In order to promote the development of millions of small and medium-sized websites in China, Baidu has taken advantage of its platform with large traffic and united all high-quality websites to establish the world's largest online alliance, enabling the search promotion and brand marketing of various enterprises. The value and coverage have been greatly improved. At the same time, with the mutual assistance of the alliance family, each website has also gained the greatest survival and development opportunities. As a well-known domestic company, Baidu has always adhered to the responsibility concept of "bridging the information divide and sharing a knowledge society" and insists on fulfilling its social responsibilities as a corporate citizen. Since its establishment, Baidu has used its own advantages to actively participate in public welfare undertakings and has invested huge resources to create special search products for blind, children, and the elderly, solving the problem of Internet access difficulties for special groups and greatly bridging the social information gap. In addition, Baidu has also been in a leading position in the industry in accelerating the informatization process in China, purifying the network environment, searching engine education and improving the employment rate of college students. At the beginning of 2011, Baidu also established the Baidu Foundation to manage and practice public welfare undertakings more systematically and systematically in areas such as knowledge education, environmental protection, and disaster relief. In 2005, Baidu went public on NASDAQ in the United States, breaking many records for the highest increase on the first day and becoming the first China company to enter the NASDAQ component. Through years of market performance, Baidu's excellent performance and trustworthy returns have made it a representative of the value of China enterprises and proudly stands in the global capital market. In 2009, Baidu launched a new concept of frame computing technology, and launched the Baidu Open Platform based on this concept to help more outstanding third-party developers use the Internet platform to innovate and start their own businesses. While greatly improving the Internet experience of netizens, it also drives the development of China. The industrial innovation craze of R & D focusing on user needs has had a huge pulling effect on the upgrading and development of China's Internet industry. As China's Internet transforms from PC to mobile, Baidu is also actively increasing its investment and layout in the mobile and cloud fields around its core strategy, and continues to expand its advantages in the PC field to the mobile field. While continuously meeting users 'mobile search needs through technological innovation, Baidu is also continuing to actively promote the construction and development of the mobile cloud ecosystem and achieve win-win results with the industry. In September 2012, Baidu fully opened its core cloud capabilities including cloud storage, big data intelligence and cloud computing to developers, tailor-made the "seven weapons" for developers from development to operation, providing developers with more Strong technical operation support and promotion and monetization guarantees to help them achieve better profits and growth in the mobile cloud era. Today, Baidu has become one of the most valuable brands in China. The Financial Times listed Baidu as "Top Ten World-Class Brands in China", becoming the youngest company on this list and the only Internet company. The winning of a series of honorary titles such as "Asia's Most Respected Enterprise","World's Most Innovative Enterprise", and "Star of China's Internet Power" all demonstrate to the outside world Baidu's achievements in the past few years since its establishment. Over the years, Robin Li, chairman and CEO of Baidu, has led the core culture of "simple and reliable" formed by Baidu people, which is deeply rooted in Baidu. This is a company full of vitality, truth-seeking and candid. It takes searching to change lives, promote human civilization and progress, and promote the development of China's economy as its own responsibility, and is moving towards a more ambitious goal.