On May 3, 2014 (April 5, 2014 in the lunar calendar), the popular song "Little Apple" was released. As the promotional song for the movie "The Raptors Crossing the River","Little Apple" was released on May 3, 2014 in less than two weeks ago. It ranked first on the Top 10 Hot List on the Cool Dog Hot List, and the Top 10 Hot List on the Cool Me Song List. No. 1 on the Top 10 Hot List, No. 1 on the Netease Cloud Music Hot List and many other champions. By June and July, it has reached the realm of "brushing the screen". People play "Little Apple" everywhere they go. So much so that when I returned to my hometown (small county town), the aunts in the square were dancing in the square using "Little Apple". In an instant, he was filled with emotion. "You are my little apple. I can't love you too much. Your little red face warms my heart and lights up the fire of my life..." From the Internet to mobile phones, squares, gyms, campuses,"Little Apple" became popular overnight, dominating the top spot in major music, topics, and video rankings with the momentum of a prairie fire. The original version became popular across the country, and netizens from all walks of life also pushed it to the peak of entertainment, becoming another online divine song after "The Most Glorious National Style" and "Jiangnan Style". 1. Why is "Little Apple" popular among so many people? What I can understand are: Chopsticks Brothers, MV, rhythm, lyrics, dance. 1. Chopsticks Brothers I know Chopsticks Brothers because it is "Old Boy", one of the 11 Degrees Youth micro-films series. This micro-movie aroused the nostalgia of many people at that time. There is also the theme song "Old Boy", which is adapted from the Japanese song "Thank you". The song was also a must-have song for KTV during a certain period. At that time, the release of this micromovie had a lot of reaction. It was at that time that many people knew about the Chopsticks Brothers and also had a large number of fans. But in the last four years, I didn't pay much attention to the chopsticks brothers. Four years later, because of the song "Little Apple". Everyone's eyes turned to them again. 2. The MV of "Little Apple" is something that people relish. The MV tells the story of a man and woman's four-generation emotional entanglement. Of course, it is also inseparable from the spoof performance of the chopsticks brothers. Coupled with the participation of South Korean sexy goddess singer Bae Se-ki. In my opinion, all MV's are like micro movies. Especially in the MV, a couple who were childhood sweethearts in the fourth life. The man grew up and went to join the army but did not come back alive... It even moved me. 3. Rhythm For the whole song, the rhythm is the most down-to-earth. Hearing it, it feels like returning to the disco of those days. As a post-90s generation, I just want to dance with it. Fang Lijun, head of the Art Popularization Department of the National Center for the Performing Arts, analyzed the "Divine Comedy" from the perspective of music theory: "Generally, dance music is in four or three beats, which is relatively complex, but" Little Apple "and" The Most Glorious National Style "and other 'Divine Comedy' are all in four or four beats, with 'Dong', the rhythm is stronger and relatively simple, which is particularly easy to drive emotions. The repeated melody of the entire song is also a major feature of the "Divine Comedy". The structure of general songs has a process of 'beginning-foreshadowing-climax-fall', which is an 'ABA' or 'AB' pattern; However, almost all of these divine songs are 'one A to the end', with some variations and flowers at most. The structure is A-A1-A2-A3, breaking the structural rules of general song creation. 4. I won't say much about the lyrics of Little Apple. They are simple and easy to remember and catchy. I think it's convenient to sing along while listening to the melody. 5. Dance dance is the most unforgettable thing. I really wanted to learn this dance, but I never had time. His choreography is Teacher Li Zhushan, the creator of Uncle Bird's "Jiangnan Style" and "Horse Riding Dance". Strive to create the signature dance of "Little Apple", with the disco-texture movements cleverly connected. 2. The spread and influence of madness. Before Little Apple, most of the videos watched online were "social shakes." After a while, watching the video will be all about dancing "Little Apple". In addition, there are 2000 networks where many stars also imitate and dance "Little Apple". There are also scenes in some variety shows, such as "Dad is Back", which plays the song "Little Apple" for his children. This posture greatly recreates the scene when "Jiangnan Style" was popular in China. In short, from cute girls to square ladies, from killing Matt to little boy, from Guangdong campus to northern men, Loli to strange uncle. "Little Apple" has been a bloodbath in all walks of life, and I can't stop listening to it. 3. After all the talk about the final effect, it cannot be separated from the promotional song of the movie "Old Boy: The Raptors Crossing the River". So what is the effect? I checked the statistics. On July 10, 2014, the first day of "Old Boy: The Raptors Crossing the River". The box office exceeded 26 million yuan, surpassing "Transformers 4" per game. The viewing atmosphere on the premiere day was extremely lively, and the audience burst into laughter and enjoyed it from beginning to end. However, what moved more after laughing was the feeling of the old boy who "had no money, no power, and no godfather" who struggled to pursue his dreams and finally grew up. The average number of visitors per game on the first day of "Old Boy's Raptors Crossing the River" reached 47, exceeding that day's "Change 4". During the interview, many viewers lamented that the hall was full and it was difficult to get a ticket. They called on theaters to add time to their dreams. Some even said emotionally: "For your dreams, go to see a movie. If you still believe it, if you have also I have risked my life. 4. Summary As a low-budget movie, it makes it so hot with one song. You can't even use the word "powerful" to reflect it. I can only say "cow x". Perhaps even the chopsticks brothers did not expect that a song could achieve such an effect. Just like Uncle Bird didn't think that "Jiangnan Style" would become popular at the time. Comments: The creators of my country's online divine song have also been tirelessly using their brains to challenge the visual and auditory nerves of all audiences, from "The Most Glorious National Style" and "Love Trading" to "Fahai You Don't Know Love","Little Apple", it should be said that the earliest "The Most Glorious National Style" was a success. It has a simple introduction and led to good results. It should be said that the melody of the song "Little Apple" is the same. The so-called "Divine Comedy" is a necessary condition to be catchy. If the listener listens to it once, the song will unconsciously echo in his ears, and the song will unconsciously sing in his mouth, unable to stop. From a psychological point of view, this is just a sensory afterimage. It is a physiological phenomenon that the human body still persists for a period of time after the strong stimulation is over. The stronger the stimulation, the longer it stays. Looking at the melody of the divine comedy of "Little Apple", the famous musician Gao Xiaosong has a popular metaphor. It is actually the rhythm most familiar to the Chinese people. It turns out to be the big yangko! The feeling of "choke," You,"You, choke," You,"You, choke," No matter how much,"You," No matter what,