On February 24, 2015 (January 6, 2015, the lunar calendar),"duang" became the first hot word on the Internet in the Year of the Sheep. "duang" created by netizens. The effect of duang. When a thin person falls, it's "pia"; when a fat person falls, what is it? It's "duang"! The first hot word on the Internet in the Year of the Sheep is "duang"! What does "duang" mean? How was it born? In the past few days,"duang" has appeared frequently in circles of friends and Weibo. Unexpectedly, this hot word on the Internet was not created by netizens, but came from his eldest brother Jackie Chan. Jackie Chan's words "duang" quickly became a buzzword for the Year of the Sheep. Speaking of Jackie Chan, the most popular thing in the past few days is neither his movie "The Lion of Heaven" nor the photo of him cutting his son Fang Zuming, but his creation of the Year of the Sheep. The first online hot word "duang"! Around February 24, an advertisement endorsed by Jackie Chan that had been counterfeited was dug up again by netizens for a new round of spoofing. Netizens synchronized the advertisement with Pang Mailang's "My Skateboard Shoes" into "My Shampoo". Among them, Jackie Chan described the word "duang" with black and bright hair in the advertisement with exaggerated gestures, which was impressive, and "duang" quickly became an Internet buzzword. The birth and popularity of "duang" are a little confusing. For a while, Jackie Chan's Weibo was captured by netizens one by one with "duang", and Jackie Chan himself also used "duang" on Weibo to promote his new film. Later, netizens in circles of friends and Weibo began to use "duang" to tease various situations. For example, gymnastics star Li Xiaopeng posted a photo of three children making faces, with the caption saying "duangduangduang". British female pop singer Jessie J also asked on Weibo what "duang" meant. As of press time, there have been nearly 10 million Weibo posts related to "duang". The usage and sentence creation of "duang" Netizens created the Chinese character "Chenglong" So, how to use this "duang"? The reporter found that many netizens use it to express certain sounds or special effects. However,"duang" does not have a corresponding Chinese character. Some netizens suggested that the word "du ang" is closer to its meaning, and some netizens created a Chinese character. The character has a top-down structure, with Cheng above and dragon below, which is the word "duang". So, how to use "duang"? Netizens also gave some examples. Example 1: When a thin person falls, it's pia; when a fat person falls, it's duang! Example 2: Some friends don't know how to pronounce the word "duang". First lift your clothes, use the front half of a slap to lift up your belly that has grown after the Chinese New Year, and then violently draw your hand. The sound when your belly falls down is duang~duang~. Example 3: School is about to start in duang~, and the graduation design opening report and thesis translation of a patient with terminal procrastination didn't touch a word, so they kindly stuffed it out. Expert interpretation: There are many reasons for becoming popular or movie hype. Compared with previous buzzwords such as "I can't afford to hurt","floating clouds", and "Are you making it","duang" seems very different because there is only pinyin and no Chinese characters, and it is "Made by stars". Why is "duang" popular? Cai Fei, associate professor of journalism at Southwest University of Political Science and Law, analyzed that the appearance of this word has a funny and fun meaning, but the greater reason for its popularity is that there have been no buzzwords recently. "In the past, after the Spring Festival Gala, there would be a lot of buzzwords, such as 'this can have', but there are no such buzzwords this year.'duang' just fills such a gap on the Internet." Cai Fei believes that the popularity of "duang" is related to Jackie Chan himself being a recent hot spot. Jackie Chan's new film "The Lion of the Sky" is currently in full swing, and his son Fong Zuming has also been released from prison not long ago."It doesn't even rule out that it is deliberately hyped up to promote the box office." Cai Fei also said that most of the buzzwords that emerged from stars were born during their performances, but more because of the creation and exploration of language by the Internet grassroots.