On this day, 35 years ago, March 22, 1990 (February 26, 1990 in the lunar calendar), Avon introduced pyramid schemes to the mainland market for the first time. Avon was the first pyramid scheme company to enter the China market. In 1990, Avon Company of the United States officially landed in Guangzhou as the first officially recognized pyramid scheme company in China, which kicked off the development of pyramid schemes in the mainland. Avon's door-to-door sales of goods refreshed China who were trying to break free from the shackles of the planned economy. The media fully affirmed the new thing of pyramid schemes. At that time, the rectification had just ended, the economy was heating up, and the desire to get rich quickly became the most common psychology of the public. The trend of pyramid schemes quickly blew from the coast to the mainland, sweeping across the country. After 1993, pyramid selling companies were operating in almost all provincial capitals and large and medium-sized coastal cities across the country. At the beginning of 1998, various media launched a three-month-long daily campaign against pyramid schemes to list the crimes of pyramid schemes. On April 21, Xinhua Agency issued a State Council notice in the form of a draft to ban any form of pyramid schemes.