On this day 58 years ago, on February 28, 1967 (January 20, 1967 lunar calendar), Luce, the founder of Time magazine in the United States, passed away. Luce, the founder of Time magazine in the United States On February 28, 1967, Luce, the founder of Time magazine in the United States, passed away in Phoenix, Arizona. In 1923, Americans Luce and Harden co-founded Time magazine in New York; Luce was the publisher and Harden was the editor-in-chief. Time magazine was the first mass periodical in the United States to report current events in a narrative style and break the monopoly of newspapers and radio on news. Luce was born on April 3, 1898 in Penglai, Shandong, China, to an American Christian missionary family. He studied in Yantai, Shandong, China as a child. He graduated from Yale University in the United States in 1920; from 1921 to 1922, he served as a reporter for the Chicago Daily News and the Baltimore News. Luce was skilled at using historical materials and collecting real-world materials to make the articles published in Time more readable than newspapers and radio broadcasts. Harden's unique writing style and lively layout also helped Time quickly become one of the most widely sold and influential journals. Harden died in 1929. After Luce served as editor-in-chief, he began to publish the foreign weekly edition of Time. Afterwards, with Time as the core, he successively published famous journals such as Happiness and Life, forming the largest publishing trust in the United States - Time Publishing Company. Luce served as the editor-in-chief of various periodicals of the company. In the 1960s, the company expanded to include books and other publications. Subsidiaries were established in dozens of countries. Luce retired in 1964 to become chairperson of the editorial board of Time Publishing. He was rhetorical and politically conservative. During his lifetime, he had an important influence on the Republican Party and the U.S. government's China policy, and was one of the most powerful figures in American publishing.