Ninety years ago today, on April 8, 1935 (March 6, 1935), Ochs, publisher of The New York Times, died. Adolf Ochs On April 8, 1935, Ochs, publisher of The New York Times, died. In 1896, Adolf Ochs, the owner of The Chattanooga Times, came to New York with the ambition to become a publisher of newspapers in the big city. Before that, he learned from a reporter that The New York Times was going to be auctioned off. By then, its circulation had dropped to 9,000 copies, losing $1,000 a day. Ochs bought control of The Times with his only $75,000, most of it borrowed. Among his sponsors was J-P-Mo. Mr. Ochs announced that he would publish the news "boldly and impartially." By the time he died today at the age of 77, the paper's circulation was close to 500,000 a day, and more than 700,000 on Sundays.