On March 5, 2019 (January 29, 2019 lunar calendar), Chu Shijian, the founder of Chu Cheng, passed away and was once known as the "King of Tobacco in China". On March 5, 2019, Chu Shijian, the former chairperson of Yunnan Hongta Group Co., Ltd., Yuxi Hongta Tobacco (Group) Co., Ltd., and the founder of Chu Cheng, passed away at the age of 91. Chu Shijian, a native of Yuxi, Yunnan, was born on January 23, 1928. He was one of the most controversial financial figures in China, the former chairperson of Hongta Tobacco (Group) Co., Ltd., and the "King of Tobacco in China". According to public information, since entering Yuxi Cigarette Factory in 1979, by the mid-1990s, Chu Shijian had built "Hongta Mountain" into a famous brand in China, making Yuxi Cigarette Factory a well-known large tobacco company. In January 1999, Chu Shijian was sentenced to life imprisonment for economic problems and deprived of political rights for life. By this time, his daughter had committed suicide in prison, and his wife was also imprisoned. The former "tobacco king" has fallen. In 2002, Chu Shijian was released on medical parole. At the age of 75, he decided to grow oranges, a traditional crop in his hometown of Huaning County, rock sugar orange. He raised 10 million yuan from former friends to buy a 2,400-acre government farm on Ailao Mountain. He said that at that time, he did not dare to think of large-scale investment. He could not afford to invest in scale. Of course, he had a goal to make oranges the best. So he named it "Cloud Crown", which means champion of Yunnan. " To make this brand recognized by everyone, first of all, the quality must be excellent. I spent ten years in the process of engaging in quality. In this process, we spent a lot of costs. Some people sold it for 10 yuan and 4 kilograms in the market, but we had to sell it for 10 yuan per kilogram at that time. "In 2004, Chu Shijian was released on parole, and in 2008, his sentence was reduced to 12 years in prison. In 2011, Chu Shijian was released from prison. In 2012, the tenth year of Chu Shijian's orange planting," Chu Cheng "entered Beijing, Shanghai and Guangzhou through the e-commerce platform and became an Internet celebrity orange, which gradually became popular all over the country.