On this day, 38 years ago, on November 26, 1987 (October 6, 1987, the lunar calendar), Shenzhen transferred land use rights for the first time for payment. On November 26, 1987, the Shenzhen Municipal Government's first public bidding for paid land use rights had been awarded. Shenhua Engineering Development Company won the fierce competition from nine bidding companies. It obtained the right to use a 46355-square-meter residential land for a period of 50 years with reasonable land price, good building planning plans and corporate credit. Liu Jiasheng, leader of the land bidding team, said that the comprehensive evaluation method is that the land price accounts for 50% of the total score, the planning and design plan accounts for 40%, and the corporate credit status accounts for 10%. The reserve price for this land public tender is 332 yuan per square meter. On this basis, an increase of 10%, or 365 yuan per square meter, is a reasonable high price. The price tag of Shenhua Engineering Development Company is 368 yuan per square meter. Liu Jiasheng said that when formulating acceptable land price standards, the municipal government not only considered the affordability of the social economy, but also considered making the bidding company profitable, so that the profit margin of the real estate industry with greater investment risks was slightly higher than that of other industries.