On July 13th, 2012 (May 25th, 2012 in the lunar calendar), The Voice of China was broadcast for the first time. "The Voice of China-TheVoiceofChina" is a large-scale inspirational professional music review program strongly created by Zhejiang Satellite TV and Canxing, a subsidiary of Star Media. It originated from the Dutch program "TheVoiceofHolland" and was officially broadcast on Zhejiang Satellite TV on July 13th, 2012. The Voice of China is not only an excellent talent show, but also the first real separation of production and broadcasting in the history of Chinese TV. Liu Huan, Na Ying, Yu Chengqing and Yang Kun, four famous singers, will serve as star tutors, provide a group of musicians with dreams and talents for the development of Chinese music scene, and set a new benchmark for Chinese TV music programs. The Chinese version of the overseas Dutch music program "TheVoiceOFHolland"-a large-scale professional music reality show "TheVoiceofChina-The Voice of China", brought the music dreams of Chinese people all over the world, and landed on Zhejiang Satellite TV in the summer vacation of 2012. The Voice of China is produced by Canxing Production Company, a subsidiary of Star Media. A large-scale professional music reality show in China produced after purchasing the Chinese rights of TheVoice from IPCN, a copyright agency registered in the UK, for 3.5 million for three seasons. In styling design, Mr. Gao Yuanze, a "Chinese styling master", was hired as the image design director. Canxing Company was unexpectedly rejected by Oriental TV, the cooperative TV station it initially sought, and then reached a preliminary intention with Zhejiang Satellite TV. As Zhejiang Satellite TV refused Canxing's earliest proposal of Zhejiang Satellite TV's full contribution (equivalent to indirectly assuming all risks), Canxing was only responsible for the production mode but was unwilling to accept Canxing's full contribution, and Zhejiang Satellite TV only made the broadcast platform mode, so finally the two sides reached the opinion of joint investment, risk sharing, investment promotion and income sharing, that is, Canxing could directly participate in Zhejiang Satellite TV's advertising sharing. Regarding the online broadcast of the first season of The Voice of China, Canxing once wanted to copy the same cooperation mode as Zhejiang Satellite TV with video websites. Canxing provided a large number of materials for video websites, and video websites were responsible for the integration and interaction of materials, not just as online broadcast channels. However, no website was optimistic about this mode at that time, and naturally no one dared to try it. However, due to various considerations, Canxing Company finally chose to sell it to eight major video websites at an ultra-low price of just a few hundred thousand yuan for the whole season, and realized simultaneous live broadcast. The extensive network channels of "The Voice of China" have accelerated the rapid spread of the program, and also attracted many advertisers seeking cooperation. Taking iQiyi as an example, the broadcast volume of each program on this website can reach tens of millions of times, and it has already gained tens of millions of advertising revenue. "TheVoiceofChina-The Voice of China" will have the top star lineup of Chinese music programs. Four star tutors, Na Ying, Liu Huan, Yang Kun and Yu Chengqing, will sit on the scene to choose the voice with the greatest potential. "Good Voice of the Year" Liang Bo "Blooming of Strength" Quan Zhendong, Jinchi "Charming Light" Wang Yunyi, Li Daimo "Echo of Nature" Ping An, Zheng Hong "Singer of the Soul" Wang Naien, Zhang Yuxia "Stirring of Vitality" Theway, Ding Ding "The Power of Dreams" Duoliang, Wei Yunuo "HTC Yuedong Sound Award" Wang Naien Li Mochou Jike Summer Ding Ding Ping An Liang Bo