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Breaking-News >> TodayHistory On June 26, 1984, Jianlibao was born
41 years ago today, on June 26, 1984 (May 27, 1984 in the lunar calendar), Jianlibao was born. In 1990, Jianlibao and Li Ning sponsored the 11th Asian Games. In August 1983, Sanshui County Winery, Guangdong Province worked together with Guangdong Institute of Physical Medicine, Guangdong Sports Medical College, Guangzhou Food Industry Research Institute and other units. Based on the research results of Professor Ouyang Xiao of Guangdong Sports Medical College, an alkaline electrolyte-containing sports drink was successfully developed and named "Jianlibao". On June 26, 1984, Jianlibao was born. In 1984, the newly born Jianlibao was designated as the special sports drink for the Chinese sports delegation. It accompanied athletes to participate in the 23rd Olympic Games and contributed to the team's competition for gold and silver. Jianlibao has since become famous at home and abroad, known as "China's magic water". It made Jianlibao the most well-known beverage brand in China. It was also in 1984 that Jianlibao won international recognition at the Olympic Scientific Congress, and the president of the International Sports Federation publicly advised athletes around the world not to use stimulants and only drink Jianlibao. In 1988, Jianlibao won the second prize of the National Science and Technology Progress Award, which is the highest honor won by the beverage industry since the founding of the People's Republic of China. In 1995, Jianlibao won the Gold Award of the "New York Food Festival" in the United States for its characteristics of "healthy, natural and pure taste". It also ranked 5th in the "50 Most Admired Companies in China as a whole" selected by Fortune magazine in the United States. From 1988 to 1997, the production and sales volume ranked first in the national soft drink industry for 10 consecutive years. In 2002 and 2003, the company successively launched the fifth season, burst fruit steam, A8 and other series of fruit juice drinks. In 2003, the company's beverage business successfully passed the "ISO9001-HACCP quality and safety management system" certification, and the company was selected as one of the top 500 Chinese enterprises. In 2004, Jianlibao ranked 43rd in the "China 500 Most Valuable Brands" list compiled by the World Brand Laboratory with a brand value of 10.215 billion yuan. In 2006, the company won the title of "2006 China Food Industry Leading Enterprise" and "2006 China Beverage Industry Top Ten Influential Brands"; in the same year, the chairperson of the group company won the title of "2006 China Food Industry Top Ten Most Influential People". In 2007, it won the "Chinese National Brand Award". In 2008, Jianlibao Group grandly launched "1984 Jianlibao", "Sunshine Fruit Blossom" and "Apple Xidai" three products, nine categories of new products. "The event has me, the national drink Jianlibao", "Sunshine Fruit Blossom, like freshly squeezed", "Eat snacks, just drink apple Xidai" to show everyone a new product image. Over the past 20 years, Jianlibao has created more than 60 "the best in China", won the Outstanding New Product Award of the Ministry of Light Industry many times, was selected as one of the "Top 500 Large Industrial Enterprises in China" for eight consecutive years, and was rated as the "Most Popular Beverage for Consumers" for 10 consecutive years. Actively returning to society and promoting national progress, national brands are duty-bound. In 1996, Jianlibao invested 10 million yuan to support China's aerospace industry. In 1998, it donated 10 million yuan for the Hope Project at one time. It established 40 Hope Primary Schools across the country, and assisted 13.26 million yuan in flood relief and relief in 1998. Since 1984, Jianlibao has supported education, sports, science and technology, disaster relief and other social welfare undertakings in our country with 300 million funds. Since the 23rd Olympic Games in 1984, Jianlibao has sponsored sports delegations to participate in 4 Olympic Games, the 11th and 13th Asian Games, and the 6th, 7th, and 8th People's Republic of China Games and other large-scale sports events. Jianlibao's growth has witnessed the growth and take-off of China's sports industry. Olympic champion Li Ning drinks Jianlibao 1984 Jianlibao 1985, Jianlibao production line 1990, special drinks for the Asian Games 1990, Asian Games 1992, Jianlibao awarded the gold pot of Jianlibao to the 25th Olympic champion 1994, the International Asteroid Naming Committee named an asteroid "Sanshui Jianlibao Star", which is the world's first star named after a company. 1994, the International Asteroid Naming Committee named an asteroid "Sanshui Jianlibao Star", which is the world's first star named after a company. Before 1997 2001, Jianlibao signed the 2010 Asian Games sponsor signing ceremony at the 21st Universiade News raw data sources → https://www.abtool.cn/today_detail/1mv6.html 17WorldNews[2025.09.27-13:51] 访问:80
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