On this day, 28 years ago, May 21, 1997 (April 15, 1997, the Chinese calendar), domestic VCD firmly dominated the market. On May 21, 1997, investigation proved that domestic VCD had firmly dominated. VCD players have been on the market in China for only three years, but they have quickly won the favor of consumers. Since last year, the domestic VCD market has shown "explosive" growth, with sales soaring from 600,000 units in 1995 to approximately 6 million units in 1996. The momentum was even stronger in 1997. According to industry insiders, the market sales of VCDs this year will reach 10 million units. What is even more eye-catching is that in the fierce competition from many domestic and foreign manufacturers caused by the rapid growth of the domestic VCD market, the pattern of dividing the world between domestic and foreign products for VCD has been broken, and domestic products have firmly dominated. According to industry insiders 'analysis, the rapid expansion of the domestic VCD market since last year is inevitable. It has taken three years since VCD appeared in the market in 1993 and has completed the stage of being recognized by consumers. Naturally, the market will become prosperous. At the same time, as a new home appliance product that integrates viewing, listening and singing, the VCD itself with unique functions and appropriate price does have great charm and will certainly be favored by many consumers. Domestic VCD functions occupy a dominant position in the market, and price advantage is undoubtedly an important factor. Last year, the price of VCD for domestic brands was basically around 2000 yuan, but this year it is less than 2000 yuan. In May, the price dropped sharply. Almost all foreign brands cost around 3000 yuan. In fact, compared with VCD players with the same performance, foreign brands have no special advantage in terms of quality. The main performance indicators of VCD machines are the decompression chips and movements. At present, more than 90% of VCD complete machines and VCD decoding board manufacturers in major VCD producing areas such as my country, Japan, and South Korea use the CL48X series decoding chips of the United States Skopper Company. Therefore, there is not much difference in the performance and quality of the whole machine. It is worth noting that at present, VCD manufacturers are increasing on the increase and are rushing forward, and there are many small businesses and messy brands. Especially some factory-style enterprises with obvious short-term behavior tendencies, they cannot guarantee product quality and services. These situations will bring negative impacts to the market. Since most consumers don't know much about VCDs, they often feel at a loss when purchasing VCDs. Some manufacturers exaggerate and promote some basic functions that VCDs should have, and some also promote some fancy functions that are not suitable, using fancy tricks to mislead consumers into promoting sales. Therefore, establishing a new order for production and operation in the VCD market and safeguarding the interests of consumers are urgent issues to be solved in the development of VCD.