On July 15, 2015 (May 30, 2015 in the lunar calendar), an indecent video incident occurred in the Uniqlo fitting room in Sanlitun, Beijing. Screenshot of indecent video of Sanlitun Uniqlo fitting room On the evening of July 14, 2015, the news of "Sanlitun Uniqlo fitting room is love" went viral in the WeChat circle of friends, accompanied by unsightly photos. Some netizens suspected that it was marketing by Uniqlo, and some netizens even exposed the Weibo account of the person involved in the video, but the relevant accounts all denied it. Due to the indecent nature of the matter, related videos and Weibo paragraphs on Weibo have been deleted by the platform, and the topic has not been included in the Weibo hot search list. On the morning of July 15, Uniqlo officials responded immediately, firmly denying the marketing hype and reminding consumers to use the fitting room correctly and properly. On the afternoon of the 15th, the State Internet Information Office interviewed the leaders of Sina and Tencent and ordered them to conduct investigations and severely investigate and punish suspected vulgar marketing and other behaviors. On the evening of the 15th, Beijing police took away five people, including the male and female protagonists of Uniqlo's indecent video, for investigation. After investigation, the two parties in the obscene video had sexual relations in the fitting room in mid-April and used their mobile phones to shoot the video. Later, the video leaked out when it was passed to WeChat friends and was uploaded to the Internet. The police brought Sun Moumou and others under control. Sun Moumou was detained on criminal charges for uploading obscene videos to Sina Weibo, and three people were detained administratively for spreading obscene information. Uniqlo Sanlitun issued a statement on July 20, 2015. Regarding the two parties involved in the video shooting, legal experts believed that based on the current situation announced by the police, their actions were not enough to constitute a criminal offence and to pursue criminal responsibility. "But their behavior occurred in a public place like a fitting room, and administrative penalties can be imposed in accordance with the Public Security Administration Punishment Law of the People's Republic of China." Qian Lieyang said. If social evaluation is a commercial act, use such vulgar methods to create hot spots and create headlines. First, this matter has exceeded the bottom line of the law. Second, as a well-known brand, it will directly affect the brand image and cause negative effects. Uniqlo's dry fire and fitting rooms have subverted the hotel industry!