On November 26, 2015 (October 15, 2015 in the lunar calendar), the game "Glory of the King" was launched. "King's Glory" and "King's Glory" are MOBA mobile games developed and operated by Tencent Games on Android and IOS platforms. They were officially tested on Android and IOS platforms on November 26,2015. The early names of the games include "Hero War" and "King Alliance." The game is a dota-like mobile game. The gameplay in the game is mainly competitive. Players can engage in various methods such as 1V1, 3V3, and 5V5. They can also participate in the game's adventure mode and perform PVE breakthrough mode. After meeting the conditions, you can participate in the game qualifying tournament, etc. In November 2016,"Glory of the King" was ranked among the "China IP Value List-Top 10 Games List" at the 2016 China Pan-Entertainment Index Ceremony. On July 2, 2017, Tencent issued a "time limit order" for the game: starting from July 4, minors under the age of 12 (including 12) will be limited to one hour per day, and plans to ban the login function after 9 p.m.; minors over the age of 12 are limited to 2 hours per day. Players who exceed the time limit will be forced to go offline by the game. What were the hottest games of 2017? It is none other than "Glory of the King". According to public information,"Glory of the King" has more than 200 million registered users, more than 80 million daily active users, and a monthly turnover of 3 billion yuan. "Glory of the King" is played by 1 in 7 people in China, making it the mobile game with the largest number of users in the world. Judging from the game itself,"Glory of the King" is not a masterpiece of creation. Compared with other MOBA mobile games, it does not have much innovation. It is indeed a matter of thought-provoking for such an ordinary game to become the world's number one mobile game. When talking about "Glory of the King", we have to mention "League of Legends". Before Glory of Kings, League of Legends players were often ridiculed by DOTA players, who thought League of Legends copied DOTA completely and had no counteraction. After the appearance of "Glory of the King,""League of Legends" players also have a target to laugh at-"Glory of the King" players. The reason for their ridicule is also very simple and crude: skills copy my LOL, play copy my LOL,"King's Glory" a plagiarism game, there are actually so many people playing? Now that the fist company has been merged into Tencent, we will not discuss the issue of plagiarism for the time being. But through the iteration of the three games, we can find that games are gradually becoming simpler and more popular. "DOTA" and "DOTA 2" are very difficult. It takes weeks or even months for novices to fully master the gameplay, and the game time is very long. According to the "DOTA2" player turnover data released by Netease, 74% of new players gave up the game after 1-5 games. This shows that there are very few new players in "DOTA2" and it is impossible to form a complete group. When a small number of new players with no gaming experience play together with old players who practice "trumpet", they will naturally be disgusted by old players. Compared with "DOTA","League of Legends" is much simpler, eliminating counter-compensation, reducing unnecessary time and operation consumption, and improving the smoothness of the game. Moreover, the special design image of "League of Legends" is more in line with the aesthetics of China, so "League of Legends" can attract a large number of players to try it out at the beginning of its release. In the era of mobile games,"Glory of the King" has cancelled even the replacement troops. Equipment can be purchased at any time and anywhere. You can log in directly through WeChat and QQ. The operation is simple, allowing players who have never touched MOBA games to easily get started. "Glory of the Kings" is not a long game. People can play games while commuting and waiting for others. Coupled with the social attributes of "Glory of the Kings"(nearby players), it is normal for this game to become popular. The success of "Glory of the King" is bound to attract other game manufacturers to follow suit. Games will become simpler and simpler in the future. Perhaps in another ten or twenty years, people of that generation will not be able to imagine that there were ancient games that could not be archived and had to be played in one go. "Glory of the King" has taken advantage of the mobile game market. While developing "Glory of the King", Tencent is also working on developing another game: "National Super God". The resources originally equipped with "National Super God" are comprehensively superior to "Glory of the King", and Tianmei L1 Studio, which developed "Glory of the King", is only one of Tencent's 20 studios. In other words, Tencent was initially more optimistic about "National Super God" than the current "King's Glory". The original slogan of "Glory of the King" was "League of Legends" in mobile games. This kind of marketing seems to confirm that Tianmei has no ambition to surpass "League of Legends". After all, in 2015,"League of Legends" was at its peak, with more than 67 million daily active players, and the test data of "Glory of the King" just launched were not ideal. In the subsequent development,"All People Super God" made a causing mistake. Although "National Super God" is also a MOBA game, it has added a cultivation method. That is, players need to constantly strengthen their equipment to increase the intensity of their heroes, which is a bit similar to RPG games. However, MOBA games change heroes frequently. Once a hero is weakened, it means that all the player's previous efforts are in vain, which undoubtedly increases the player's attrition rate. At the same time, the game creates a big gap between charging players and free players. This is difficult for many players to accept for a game that uses "fair play" as its selling point. In contrast, although "Glory of the King" also has an inscription design, similar to "League of Legends", the inscription system can be applied to all heroes. Even if a hero is weakened, it will not affect the effect of the inscription. And as long as you have time, you can get inscriptions for free through the game. In other words,"Glory of the King" is relatively friendly to non-RMB players. On the other hand, with the explosive growth of mobile devices and the continuous increase in people's fragmentation time, the mobile game market is also frantically encroaching on the mobile game market. According to public data, the market size of mobile games in China in 2008 was only 150 million yuan, while the market size in 2015 was 51.46 billion yuan, with a compound annual growth rate of 130.25%. In this era, the mobile e-sports market is expanding at an unprecedented rate. According to research data from iResearch, the scale of mobile e-sports will exceed that of end-games for the first time in 2017, and this trend is likely to continue in the future. This means that mobile e-sports will occupy more market space. "Glory of the King", which developed rapidly under this east wind, is just a product that conforms to the Internet era. "Glory of the King" has a huge impact on young people. Due to the extremely low threshold for "Glory of the King", the players of "Glory of the King" are extremely young. Data released by Tencent shows that among the players in this game, the proportion of players aged 11 to 20 is as high as 54%. "Glory of the King" takes an average of twenty to thirty minutes per game. If young people who are in the learning stage are addicted to "Glory of the King" for a long time, it will seriously affect their studies. Therefore, they are widely criticized among parents and even the entire education community. Recently, several popular Short Video are good evidence. When a kindergarten teacher asked students who could play "Glory of the King," most of the students raised their hands. In interviews with primary school students, most students said that it was no problem to get "five kills" and "six kills". This is something that must be paid attention to. Children's eyes are not mature, and long-term exposure to the screen will inevitably affect children's vision. In addition, one of the controversial points of "Glory of the King" is that it is easy for students to misinterpret history. The names and image settings of the characters in this game draw on historical figures, but after being adapted, they are quite different from real historical figures. For example, in this game, Jing Ke became a charming female assassin. "Guangming Daily" once published an article saying that "Glory of the King" uses historical figures as game characters, but it is not related to the historical background and characters 'experiences. The content and spirit are ignored and has no real name. The People's Daily later reprinted the article and pointed out that teasing ancient celebrities is only frivolous and not awe. When history is disfigured or even dismembered, not only are the ancients offended, but today's people disturbed, but it also harms people's children and pales the souls of young people. Not everything can be gamable. Developing mobile games also has responsibilities above interests. If the word "profit" comes first and even primary school students are not spared, I am afraid there will be only shame and no glory. How to evaluate "Glory of the King"? I don't think this is an excellent game. Although it is very popular, it is not qualified as a MOBA game (charging props affect balance), and there is no innovation compared to other MOBA games. At the beginning of the development of smartphones, many innovative Mini games were born, such as "Fruit Ninja","Angry Birds", etc. The overall mobile game market is blooming, but now it is dominated by only one family. This is the last scene that gamers want to see.