On June 22, 2000 (May 21, 2000), Microsoft launched its Microsoft.NET strategy. On June 22, 2000, Microsoft Corporation announced to the world the conception and implementation steps of its next generation of software and services, the Microsoft.NET platform. For consumers, businesses and software developers, it heralded the arrival of a new era of greater capabilities for individuals and more business opportunities. Microsoft.NET platform will take advantage of the proliferation of Internet-based computing and communications, through advanced software, using network protocols and formats to coordinate numerous smart devices and websites, thereby providing simpler, more personalized and more efficient Internet services. A new generation of Microsoft.NET family products and technologies replaces the previous "next generation of Windows services" and covers software that helps software developers build the next generation of Internet services and empowers the next generation of smart Internet devices. In addition, Microsoft also announced plans for new products based on the. NET platform, including a new generation of Microsoft Windows? operating system, Windows DNA server, Microsoft Office, MSN? Internet Network Services, and Visual Studio? development system.