Advertising genius Hideo Yoshida

Japan's Dentsu Advertising Company was founded on July 1, 1901 and has a history of nearly a century. With the advancement of technology and economic development, it continues to open up new areas of business. In recent years, its business volume and value created have ranked among the best in the world's industry. During his growth, an outstanding figure once joined him. He was Hideo Yoshida, who was known as an advertising genius. What he did laid a strong foundation for Dentsu, and his name made Dentsu's history shine brightly. He was and is the soul of Dentsu.

Outstanding advertisers rarely have ordinary personalities. Most of them behave strangely and have a bad temper. Hideo Yoshida ( 1903-1963 ), former president of Japan's Dentsu Advertising Company, is such a person. There were deep wrinkles between his brows and he squeezed out his cigarette anxiously. As a result, a group of senior cadres deliberately avoided his sight, lowered their heads and bowed... He almost alone pushed Dentsu to the throne of the fifth largest advertising agency in the world. For his special contribution to the development of world advertising, he also won the Merit Award at the 13th Annual Conference of the IAA(International Advertising Association).

Review: Advertising genius Hideo Yoshida has laid a solid foundation for its development