On August 8, 2010 (June 28, 2010 in the lunar calendar), Shengyuan suffered from a bad public relations brand reputation for "precocious puberty in girls". On August 8, 2010, after three cases of precocious puberty in Wuhan were reported, similar situations were also found in Guangdong, Jiangxi, Shandong and other places. They all drank Shengyuan milk powder, so parents suspected that Shengyuan milk powder was to blame. Later, the Ministry of Health announced that after investigation and testing, children's precocious puberty had nothing to do with Shengyuan milk powder. Originally, the precocious puberty of babies had nothing to do with Shengyuan, but because Shengyuan took very low-level stupid measures during the whole process of dealing with the hormone gate, consumers lost trust in the Chinese milk powder market environment, resulting in a sharp deterioration of the milk powder market environment. Not only has Shengyuan suffered heavy losses in this battle, but the entire domestic baby milk powder industry is also facing an unprecedented crisis of confidence. When such an incident occurs, we not only condemn the parties involved, nor only the industry, but also the entire business environment in China, which requires collective reflection by the entire Chinese business community and relevant departments.