On September 29, 2016 (August 29, 2016 in the lunar calendar), Cheng Yu-tung, founder of Chow Tai Fook Group and New World Development. Cheng Yu-tung, GBM (DPMS, LLD (Hon), DBA (Hon), DSSc (Hon), August 26, 1925 - September 29, 2016), born in Lunjiao, Shunde, Guangdong, Hong Kong businessman, founder and first chairman of the board of directors of Hong Kong New World Development, and son-in-law of Chow Tai Fook Jewelry and Gold Co., Ltd. In March 2010, Forbes magazine announced that he was the third richest person in Hong Kong. Cheng Yu-tung's resume Cheng Yu-tung, a native of Shunde, Guangdong. Former Chairperson of Hong Kong New World Development Co., Ltd., Chairperson of Hong Kong Chow Tai Fook Jewelry and Gold Co., Ltd., Director of Hang Seng Bank of Hong Kong, Vice Chairperson of Hong Kong Real Estate Developers Association, Member of the Management and Supervisory Board of Hong Kong Gold and Silver Trading Field, Hong Kong Affairs Consultant, Hong Kong Special Administrative Region Preparatory Committee Member and Selection Committee Member, Honorary President of Hong Kong Shunde Friendship Association, Honorary President of World Shunde Federation, Honorary Citizen of Shunde City, Foshan City, Guangzhou City, Wuhan City and Nanjing City. Cheng Yu-tung speaks to Chow Cui-ying's fingertips to get married Cheng Yu-tung was born in a silk merchant's family. Cheng Yu-tung left his hometown alone at the age of 15 to make a living in Macau and worked as an apprentice in a gold shop opened by his hometown Chow Tai Fook. Zheng Yutong is hard-working, talented, honest and clever. He has won the appreciation of the proprietor and is highly regarded. He was elected as the son-in-law of the dragon and married Zhou Cuiying (an honorary citizen of Shunde City). Since then, Zheng Yutong has become the backbone of the gold industry and has been able to show his talents and ambitions to the fullest. Zheng Yutong has always been pragmatic and is good at seizing opportunities and developing. Chow Tai Fook Jewelry Co., Ltd. was changed to a limited company under the auspices of Cheng Yu Tung, and its business has developed rapidly. It has now established 23 branches, covering Hong Kong, Kowloon, New Territories, and Macau, and has pioneered "999.9" pure gold. Jewelry business extends to South Asia, Belgium, the United Kingdom, the United States and other places, and has a diamond processing factory in South Africa. It is the largest diamond dealer in Hong Kong and has become the "jewelry king" renowned in South East Asia. Zheng Yu Tung is not good at talking loudly. People who do not know Zheng Yu Tung always think that behind Zheng Yu Tung's brilliant achievements is countless luck. In this regard, Zheng Yu Tung said: "In a person's life, it is possible to be lucky once or twice, but it is impossible to be lucky forever. If you want to be lucky forever, you must pay eternal'diligence 'and'sincerity', and then luck will always be by your side. "Although Zheng Yutong has today's brilliance, he also had the poverty that he endured in childhood. Zheng Yutong was born on August 27, 1925 in Shunde County (now Shunde City), Guangdong Province, into a poor family. When he was young, the family only relied on his father to open a small shop to make a living. It turned out that his parents wanted Zheng Yutong to specialize in his studies, but he was forced to drop out of school when he was only in junior high school. At the age of 13, due to the invasion of Guangzhou and Hong Kong by the Japanese invaders, millions of citizens were disturbed by the war, their food and clothing were unstable, and their lives were difficult to protect. They went out to seek relatives and friends one after another. At that time, Macau was a Portuguese colonial territory. Because many Japanese immigrants lived in South America in the Portuguese colonial area, the Japanese invading army did not dare to trample on Macau. In desperation, his father Zheng Jingyi also sent his son to Macau to work as a buddy at the "Chow Tai Fook" gold shop opened by his close friend Zhou Zhiyuan. The first manufacturing of the 999 gold shop is a special industry, and the boss will never dare to abuse it if he does not know the details. The Zhou family had a deep relationship with the Zheng family, and the sensible A Tong left a good impression on the Zhou family since he was a child. When the "Chow Tai Fook" gold shop happened to lack reliable staff, he accepted Xiao A Tong. The gold shop was divided into big guys and little guys, and the young guy was supposed to be a handyman. Zheng Yutong started as a handyman, sweeping the floor, wiping dust, washing the toilet, pouring spittoons and other cleaning work inside and out every day. After everything was ready, Zheng Yutong and the late big guys opened the shop to do business. For a child who was only fourteen or fifteen years old, this work seemed very busy and hard, but the sensible little A Tong wanted to live up to the boss's "unrelenting favor", and worked honestly and diligently. Zhoudafu Chow Tai Fook "Chow Tai Fook" Gold Shop was not famous at that time because it entered the industry late. Soon after entering the store, Ah Tong's hard-working wisdom in his work was gradually appreciated by Zhou Zhiyuan. One day, Zhou Zhiyuan sent Ah Tong to pick up a relative at the pier. On the pier, ships from Hong Kong and South East Asia kept docking, and the flow of people was bustling. Suddenly, a Nanyang businessperson asked passers-by where he could compete for Hong Kong dollars. Many people knew that this was a good business opportunity, and the young Ah Tong also enthusiastically approached. Zheng Yutong said in a strong Shunde accent: "You can compete at the Chow Tai Fook Gold Shop, and the price is fair." Ah Tong spoke a little awkwardly, but he won the trust in the dispute between the crowd. In this way, the businessperson looked at the honest and honest A Tong, and followed Zheng Yutong to "Chow Tai Fook" to start a new business. Then, Zhou Zhiyuan found that A Tong seemed to have extraordinary wisdom in this regard, so he continued to send Zheng Yutong to develop this work. After only half a year, Zhou Zhiyuan promoted Zheng Yutong to officially become an apprentice in the gold industry. At that time, due to the fall of Guangzhou and Hong Kong, many gold shops moved to Macau, and gold shops could be seen almost everywhere, and the competition was very fierce. Zheng Yutong seemed to be born for gold jewelry. Zheng Yutong was very interested in doing jewelry business, and soon mastered the essentials of in-store marketing and entered the industry obsessively. Zheng Yutong often used his commute time to look at the gold shops he passed by for comparison, which was called "looking at the shop" in jargon. Boss Zhou did not know that Ah Tong was so obsessed. Over time, Ah Tong was often late for work, which attracted Zhou Zhiyuan's attention. One day, on the way to work, Ah Tong passed by a gold shop and found several unique accessories placed in the window. He couldn't help but stop and thought about it for a long time, which actually delayed the work time. When Zheng Yutong hurried back to the gold shop, the boss had been waiting in the shop for a long time. Ah Tong knew that he had made a big mistake and explained the reason with trepidation. As a result, the boss not only did not blame, but gave Zheng Yutong the privilege of going to the street to "look at the shop". In this way, as long as the business is not busy, Zheng Yutong can go to the street to "see the shop". According to the rules, it takes three years to apprentice at the gold shop, but Zheng Yutong was promoted to the head of the gold shop in less than three years, and was responsible for the daily operation of the shop. Later, Zheng Yutong learned that his parents and Zhou Zhiyuan's family, who had worked as a buddy in Guangzhou Satin Factory, were friends in need and brothers. Zhou and Zheng's wives were happy at the same time, so the two "married" agreed to be in-laws. Heaven was beautiful, and the Zhou family gave birth to a daughter, and the Zheng family gave birth to a boy, which happened to be a natural match. When he apprenticed at the "Chow Tai Fook" gold shop, his father was worried that his son would consider himself a "son-in-law" and did not seek progress, so he did not tell Zheng Yutong about it. Three years later, under the auspices of Zhou Zhiyuan, Cheng Yu-tung really married Zhou Cuiying, the pearl of the Zhou family. The couple were both 18 years old that year, and the couple have been respectful to each other for more than 50 years until today. In 1946, at the age of 21, Cheng Yu-tung went to Hong Kong to establish the "Chow Tai Fook Branch". Cheng Yu-tung traveled to all gold and silver jewelry stores in Hong Kong, gathering the talents of each family to lead the operation of the branch, so that the branch business was very promising. But Cheng Yu-tung was not satisfied. Zheng Yu-tung clearly believed that: "In the shopping mall,'keeping a business' is equivalent to'losing a business'. Only by advancing through continuous innovation can we seek development." Therefore, Cheng Yu-tung changed the original capital structure model and invited colleagues to form "Chow Tai Fook Jewelry and Gold Co., Ltd.", which was also the earliest limited company organization in the gold jewelry and jewelry industry in Hong Kong. Although Cheng Yu-tung accepted the old-fashioned education method of gold shops, Zheng Yu-tung was not conservative, and even advanced the business philosophy of modern people. Under the guidance of Zheng Yu-tung's new thinking, "Chow Tai Fook Jewelry and Gold Co., Ltd." was no longer unique to the president, but a modern enterprise with shared assets, shared risks, and shared benefits. In Zheng Yu-tung's way of thinking, his unique insight made his colleagues praised. At that time, gold shops were everywhere in Hong Kong, and the competition was very fierce. At that time, the quality of gold was always 99 gold, but Cheng Yu-tung boldly invested money and pioneered the manufacture of 99 gold, pioneered the new process of gold jewelry manufacturing, and also led the new trend in the consumer field. This feat laid a solid economic foundation for the future development of "Chow Tai Fook". Cheng Yu-tung is determined to forge ahead and continue to explore new markets. In just a few years, "Chow Tai Fook" branches have increased to 11. Some people say that Cheng Yu-tung made his fortune by luck. Zheng Yu-tung said: "Hong Kong is a place full of unlimited opportunities and challenges. Opportunities are equal for everyone, and everyone cannot avoid facing challenges. The key is how you identify and whether you are mentally prepared." After Cheng Yu-tung pushed "Chow Tai Fook" to a new level, Cheng Yu-tung began to enter new fields. Turn your attention to the diamond industry Cheng Yu-tung has a strong ability to control the market. In Hong Kong, Cheng Yu-tung enjoys the reputation of "Jewelry King", and this does not only refer to Cheng Yu-tung's gold jewelry, but also the diamond industry that later brought Cheng Yu-tung into the world of jewelry. Cheng Yu-tung is very concerned about the popular styles of international jewelry. Cheng Yu-tung found in his observation that many very important Western ladies like to wear diamond jewelry, and gold jewelry is no longer valued by them. After reaching this conclusion, Zheng Yu-tung began to turn his attention to the diamond industry. According to international regulations, you can only buy diamonds with a "De Beers" license, and there are only 500 such licenses in the world. It was this "De Beers" license that scared off a large number of watchmakers. Some industry insiders said: "It is more difficult to buy diamonds from De Beers than picking stars from the sky." Cheng Yu-tung did not give up because of this. Cheng Yu-tung racked his brain and had an idea. Cheng Yu-tung decided to buy a company with a "De Beers" license in South Africa. Not only did Cheng Yu-tung successfully own the "De Beers" license, but by the 1970s, Cheng Yu-tung had become the largest diamond importer in Hong Kong, accounting for about 30% of the annual diamond imports in Hong Kong. In fact, Cheng Yu-tung's achievements in pioneering the diamond industry have played an unprecedented revolution in guiding Hong Kong's jewelry industry to challenge tradition and seek development. Turning to the founding history of "Chow Tai Fook", every page has Cheng Yu-tung's 60-year struggle footprints: in the early 1960s, one hand held gold, the other hand reached for diamonds, and he was all-powerful in the shopping mall where the bayonet saw red in the storm and rainstorm, and he was sure to win. In the 1970s, Hong Kong's New World Center was built, and this magnificent building is still the signature building of Tsim Sha Tsui to this day. In the 1980s, in cooperation with the Hong Kong Trade Bureau, the Hong Kong Convention and Exhibition Center was built, ranking among the most similar buildings in Asia. In the 1990s, he took the lead in entering the mainland of the motherland and investing in the construction of the motherland. In addition, the acquisition of the equity of Asia TV, the formation of the largest hotel group in Hong Kong, the acquisition of 28 overseas hotels of the US Stouffer Group and 9 hotels of the European Penta Group. Over the years, Cheng Yu-tung's achievements have long been a good story. Zheng Yu-tung's 60 years of hard-working and enterprising practical actions have confirmed that "sincerity" and "diligence" are the undefeated principles of success. The development history of "Chow Tai Fook" is the success history of Zheng Yu-tung - a generation of business talents...