Recently, Meta CEO Mark Zuckerberg at the Meta Connect 2025 conference in California in the United States to make the debut of the company's latest $ 800 Ray-Ban smart glasses, due to the failure of the "drive", and reduced the reason to "net too bad", the scene a laugh.
The show is repeatedly mistaken.
It is that the glasses are the flagship model in the latest generation of Meta smart glasses, and the first model in consumer class products with high-resolution display embedded in the lenses. It supports application operation, content sharing, music playback and real-time translation, and has voice AI assistant and camera; users can control finger movement through a neural wristband, lasting about six hours, and equipped with color lenses, suitable for indoor and outdoor use.
Zuckerberg originally hoped that the presentation would replicate the "high-light moment" when Jobs launched the Mac and iPhone, showcasing the vision of smart glasses as a future personal computing platform, but the demonstration was repeatedly mistaken, he collected not applause, but laughed, and even made in social media as an expression package, becoming the object of tech media ridicule.
On September 17, 2025, CEO of Meta, Menlo Park, California, USA, Zuckerberg unveiled a new smart glasses and gave a speech at the Meta Connect event held at the company's headquarters.
During the demonstration, Zuckerberg connected with chef Jack Mancuso, asking the built-in AI assistant to gradually guide the production of Korean-flavored steak sauce, but the AI mistakenly judged the raw materials had mixed and jumped; after the resumption of the demonstration, the error was still repeated.
In this regard, he quipped helplessly: "Ironically, you spent years polishing your technology, and as a result, you were held back by a bad network that day. It's okay." However, the demonstration did not go smoothly.He then tried to listen to video calls with the neural bracelet coupled with his glasses, but failed several times, and eventually only gave up, the bell continued to sound in front of hundreds of attendees and online audiences.
The “Rover” displays three new products that Metha originally luxuriously launched: the flagship Ray-Ban Display for $799, the Ray-Ban Meta Gen 2 for $379 and the Oakley Meta Vanguard for $499.Display for the first time in the consumer class product features a lens embedded display and supports wristband control; Gen 2 has been upgraded in camera and upgrade; and Vanguard focuses on sports performance, enhancing waterproof and fitness tracking capabilities.
Long-term loss of related operations
Despite Zuckerberg’s repeated showdown on stage, early critics still praised the flagship smart glasses as one of the best-performing of its kind, with a tech reporter even describing it as “bringing a strong sense of the future.”
However, there are reports that Meta’s smart glasses are still just mass products. Since the launch of $300 Ray-Ban smart glasses in 2023, as of February this year, only about 2 million copies were sold, and the company plans to annual sales of 10 million copies by 2026, but for Meta this volume is still a cup of water salary. Over the past decade, Meta has invested more than 100 billion in the fields of augmented and virtual reality, but the related business has long-term losses, losing 4.5 billion in the previous quarter alone.
On September 17, 2025, Meta Company in Menlo Park, California presented the Meta Ray-Ban Gen 2 artificial intelligence glasses at the Connect conference.
New products bring privacy and trust crisis
Such glasses with cameras also raise serious privacy concerns. There is only a small light prompt during recording, which is often difficult for others to detect. On social media, some online celebrities have been attacked for taking secret videos with their glasses. The FBI also revealed that the suspect in the truck collision case in New Orleans had used these glasses to step on the spot beforehand.
Some consumer technology analysts pointed out that the problem lies not only in the data privacy of users themselves, but also in those around them who may be photographed without their knowledge. There are also a lot of doubts on social platforms and forums. Many users bluntly lack trust in Meta, and some even compared it to the plot in the TV series "Black Mirror". Industry analysts generally believe that the high price and the uncertainty of user acceptance mean that this flagship smart glasses may not enter the mass market in the foreseeable future.
Red Star reporter Wang Yalin internship reporter Yang Poohyuk
The editor package.