The Korean media, such as the Korea Daily, on the 21st, that the well-known South Korean actress Full Sage has recently caught up in the public opinion turmoil due to the television series "Tempestry Circle" - the series has caused controversy on social networks with the words and related images in China. Many Chinese netizens have criticized the show "deliberately blackened the image of China" and sparked a wave of control, with the continued fermentation of events, the object of the controversy has spread rapidly from the audience to the commercial field.

According to the Korean media citing Hong Kong's "Star Island Daily", "South China Morning News" and other media reports, in the "Storm Circle" fourth concentration, the full-scientific role played in discussing the international situation with other characters in the drama, saying "why China would prefer war? so nuclear bombs will fall to the border region", the relevant footage spread widely in China's network. Public opinion believes that this expression does not coincide with the facts, is intentionally scandalizing China. Netizens also found that the scene involving "China's League" was not filmed in the field, but from parts of the old poor people's area in Hong Kong, and through the gray filters created a dirty impression, indicated "intended to blacken the image of the city".

As the controversy continues to expand, the pressure of public opinion is quickly transmitted to the commercial level. In order to avoid being affected, many international brands endorsed by Gianna Jun have taken cutting actions one after another. Brands such as Louis Vuitton (LV), La MER, and Piaget have removed Gianna Jun's related advertisements and promotional materials to varying degrees.

The Korean media said that the whole of the wisdom had a large number of fans accumulated in China because of the 2014 protagonist "You from the stars", this wave not only affected its commercial map in China, but is also seen as the shrinkage of the Korean stream's spread environment in China.

As of September 21, the company and its producers have not responded to the incident.The South Korean industry is also looking closely at the follow-up of the incident and whether it will have a deeper impact on the dissemination of South Korean film in China.