The World Times reporter Tintin Wang WinterThe editor says:According to the latest forecast from Statista, an international market research organization, the global consumer electronics market will exceed one trillion US dollars for the first time in 2025, with the Chinese market playing a key role. Nowadays, more and more foreigners, especially young people, are not only motivated to climb the Great Wall, visit the Forbidden City, or taste delicious food, but to personally experience and buy those Chinese trendy electronic products that are emerging in the global market, with novel designs and leading technologies. "New domestic products" electronic consumption is becoming a new magnetic pole to attract foreigners to China.

¡°If you want something new, I suggest you come to China.¡±

In the "intelligent living hall" of a domestic smart wearable device operating in Beijing Blue Harbour, born in Russia, grown in Italy, and currently living in the UAE Dubai, Anna and her husband picked up a wireless headset that resembles an earpiece, which is simply a technology product made for women, both solving the problem of falling headphones, and the design is sufficiently sophisticated, my fans will like it."

Anna told the Global Times reporter that her fate with the headphones began with this ¡°China trip¡±. A week ago, Anna and her husband Luca arrived in Beijing and began the long-awaited Chinese trip, one of the trips was to date a dinner with a Chinese friend who knew for many years. When she met, she noticed that her friend¡¯s ears were wearing a pair of extremely fine designed ¡°ear rings¡±. A friend smiled to tell her that it was actually a new headphone produced by a Chinese company. I never imagined that the headphones could be so cleverly integrated into fashion accessories, both beautiful and practical. ¡°Anna regretted.¡±

This couple, who are active in European social media, has come to China for the second time. This time, they plan to visit Shanghai, Chengdu, Chongqing and other cities. Originally, they mainly focused on visiting scenery and experiencing culture, but they didn't expect China's trendy electronic products to become the most unexpected surprise. Nowadays, "checking in specialty technology stores and buying the latest technology items" has been officially included in their itinerary list and has become an indispensable experience item during travel.

Luca and Anna are not the first time to come into contact with Chinese products. Anna has been engaged in multinational e-commerce trade for a long time-importing Chinese goods to Italy for sale, but her business categories did not go deep into technology products. The turning point happened after she began to devote herself to social media content creation-in order to improve the video quality, the couple bought DJI's drones, wireless microphones and other equipment, and their impression of Chinese technology products was completely refreshed. Luca is also full of praise for these products: "Tracing back to some new technology products in the European market, you will find that they always come from here (China). If you want something new, I suggest you come to China to have a look."

¡°This is simply the heaven for electronics enthusiasts!¡± German photographer Mark excitedly shared his surprise experience in China with the Global Times reporter. He said: ¡°It was originally planned to stay in Shenzhen only one day and go to the next destination, but my Chinese friends strongly recommended ¡®Huawei North¡¯, insisted on me to see personally ¡°This temporary decision completely changed his journey and when I entered ¡®Huawei North¡¯, I realized that the day was not enough to go, so intentionally extended the stay time for one day.¡± Mark smiled. In these two days, Mark collected a lot, purchased headsets, stabilizers and many sophisticated small accessories, and these products were sold in Germany much higher,¡± he compared, ¡°but the most surprising is not only the price, but also the quality of the products here

Sports cameras and drones become explosives

With the deepening of the global layout of Chinese brands and the rise of international reputation, "Chinese personal experience, on-site selection" has become a new choice for more and more overseas visitors, and even there are tourists who specialize in adjusting the schedule, only for popular brand stores. among them, sports camera products have become explosive money sought by many overseas customers.

In Wukesong Photographic Equipment City, located in the west of Beijing, many stores told the Global Times reporter that this store, which usually takes domestic film and television practitioners as its main customer group, has welcomed more and more foreign "Taobao" this year-they often go straight to domestic sports cameras and smart pan/tilt brands.

The owner of a store that operates the above products told reporters that these foreign "customers" present several characteristics: first, the purpose is clear, many foreign customers are obviously doing the "workwork" after targeting some of the world's popular models; second, the demand is highly personalized, many products although they are also sold abroad, but the configuration is not as rich as domestically; third, it is very "understood", some customers even know how to "pick up" fine photo equipment in the secondary equipment area.

In the sale, the reporter of the "Global Times" met with photographer Kyle from the United States of New York, he said: "Under the influence of the recent U.S. government tariff policy, the purchase cost of some Chinese-made sports cameras in the United States has increased significantly, during my trip to China, many friends have bought photographic accessories for me."

It is worth noting that as more and more overseas consumers spontaneously share their experiences, the influence of Chinese technology products on international social media platforms is growing. On overseas social media platforms such as YouTube and X, #ChinaTech (#ChinaTech) has become a popular theme tag, with tens of thousands of relevant posts to be retrieved.

Rezoan Rockey, a Bangladeshi blogger who studied at Beijing Normal University, shared a Chinese brand laptop experience video on YouTube, which received more than 40 million views in 3 months. In the video, this laptop not only has a large screen comparable to a small TV, but also can be folded at any angle to turn a part of the screen into a keyboard, and supports a variety of operating systems. In the tens of thousands of comments at the bottom of the video, many viewers bluntly said that the technological content of China's digital products has become the world leader.

Another Indian travel blogger, Boy on Globe, visited a flagship store of DJI in Shanghai in his "China Tour" series in August. The host of the program calculated an account: a DJI sports camera kit costs about 33,300 rupees (100 rupees is about 8 yuan RMB), while the same product costs 47,000 rupees in the Indian market, which makes many viewers shout "great value" in the comment area.

¡°At present, the number of foreign customers we are receiving daily is quite remarkable.¡± Beijing Wang¸®¾® APM Dajiang shop manager Camely told the Global Times reporter that this summer, the flow of foreign customers in the store is stable in 3 to 5 groups per day. Overseas customers mostly come in the form of family or friends accompanying two or three people, and the tourist group is mainly from Singapore, the United States, Russia and other European and American and Asian countries.

"Just yesterday, another customer from the United States was very satisfied after buying the machine. His friend immediately decided to let him buy an identical product and take it back. This situation is not uncommon." Luo Yao said that in terms of product selection, foreign customers are most concerned about drone products, more inclined to buy classic flagship models, and also show strong interest in handheld photography equipment and new products. A few days ago, foreign customers made a special trip to the store to buy a drone priced at RMB 4,788 on the night of its release.

Active pursuit of product leadership

On the global stage, the influence of Chinese electronics brands is also continuing to expand. The Hong Kong "South China Morning Post" on the 10th that at one of the world's oldest scientific and technological exhibitions - the Berlin International Consumer Electronics Exhibition, from the manufacturers of charging beams to the producers of scanning robots, Chinese exhibitors are unprecedentedly enthusiastic to explore the European market. From the early "Made in China" trademark, to the current "Create China" leading the trend, Chinese electronics is becoming a new gravity with innovative design, hard nuclear technology and high cost ratio, attracting global consumers to China consumption.

¡°Recently, foreigners come to China to shop for some new changes: they have simply pursued low-price, tax-free goods, and gradually shifted to the proactive search for high-tech, customized, instantly launched ¡®Chinese intellectual¡¯ products. Behind this phenomenon, is the fundamental increase of China¡¯s position in the global manufacturing and consumer markets.¡± Beijing ¡°Belt and Road¡± Academy researcher Wang Yi told the Global Times reporter, foreign consumer demand for Chinese products, began to shift from price-driven to value-driven.

"Foreigners come to China to shop, many times demonstrated the proactive pursuit of product leadership." she analyzed that "China Intelligence" continued to emerge leading achievements in the fields of artificial intelligence, humanoid robots, 5G, quantum computing, etc., a large number of "leading products" were born in the field of high-end manufacturing. At the same time, the trade protection policy of some countries raised domestic consumption costs, prompting more international consumers to turn to China.

Many foreign consumers in the interview said that China further expanded the visa-free entry policy, and more and more shopping malls offer overseas tourists tax refund services, bringing a lot of extra points to their shopping experience. Camely noted that many foreign customers are through a dedicated "tax refund map" app to find the store, and many customers come to the store, will open the "tax refund map" directly on the mobile phone. Which stores can enjoy tax refund, look up at a glance. Even there are customers in the state of lack of specific products, will through the "tax refund map" to inquire about the store inventory of other cities.

For how to further enhance consumer services aimed at overseas customers, Vanuatu suggests starting from many sides: one is to improve the international consumer infrastructure, build a multi-language international consumer center of services; the second is to optimize the cross-border payment system, pilot digital currency application; the third is to build an efficient international logistics network, promote the buy-in-return, global package mail and other services; the fourth is to strengthen the technology customization experience, use virtual reality and other technologies to create immersive product display; the fifth is to improve the global co-assurance network, provide geo-technological training.