Text | Pu Lin
Is Gianna Jun, the 44-year-old Korean drama "goddess", going to be completely cool?
Recently, all the wisdom with the new drama "Storm Circle" back to the screen, I had thought that she would like Song Huizhou generally with the work to open up the new peak of the career, did not think she was directly blow up the Chinese market, defeated her own Chinese audience.
Moreover, the use of Chinese and other contents in the drama caused strong resistance among Chinese netizens, which has now dropped to 4.2 points.
As early as 2001, thanks to the film "My barbaric girlfriend", All-Science sparked a "barbaric trend" in Asia and even the world. 12 years ago, a "You from the Stars" made her famous in China, putting her into the position of the Korean drama "Goddess", and harvested the love and desire of countless Chinese audiences.
But in fact, as early as that time, Gianna Jun had faintly revealed the signs of "house collapse".
01
As soon as the new drama "Storm Circle" started broadcasting, it challenged the cognition of Chinese audiences one after another.
First, the characters in the drama openly blacken China as a "good war" country, and then use the shelf area scenery to represent China, and even intentionally use dark-tone filters, it seems to be intended to meet the stereotype of China's "retardation".
In addition to the counterparty in the drama is Chinese, the most to the Chinese audience to see the scenery with the red carpet with the Pentagon star laid on the ground to step.
The controversy about the story continues to ferment, and the protagonist is naturally pushed to the spotlight and resisted four times. The international brands she spoke about have been collectively resisted by netizens. Netizens flooded into these brand commentary areas demanding "please immediately terminate the agreement" and stressing that "humiliating Chinese artists should not be accepted by the Chinese market."
At present, the official Weibo of La Mer has deleted all relevant blog posts of Gianna Jun, and PIAGET, another brand endorsed by him, has also removed the advertising content.
Some netizens said, can we strengthen the "Korean Restriction Order"?
02
Wang Xiaobi, whose real name was Wang Xiaobi, was born on October 30, 1981, in a wealthy middle-aged family in Seoul, South Korea, her parents were intellectuals, the atmosphere of the house was warm and harmonious, and she grew up in such an environment, she did not lack money or love.
In high school, her outstanding appearance under the recommendation of friends, became the cover girl of a fashion magazine, was rated by the media as "the most beautiful girl of all Korea".
In the advertising shooting, the sensation of the smart is strong, and the appearance is also very mirrored, which quickly made him a prominent spot in the fashion world.
She also began to move into the field of acting.With only one year of systematic acting training, at the age of 18, she won the SBS Actor's Award for her excellent performance in the TV series "Joy Time".
At the age of 20, she successfully hit South Korea with "My Barbaric Girlfriend" and gained both popularity and awards.
In 2013, a phenomenal explosion drama "You from the stars", the whole of Asia also sparked a "Thousand Shani" turmoil.
Peter, deeply influenced by the Korean stream, all the wisdom succeeded in breaking into entertainment, various speeches and commercial activities continued, and China's domestic business value was comparable to the first line of women.
03
With a successful career and a happy family, Gianna Jun was once a life model envied by countless girls. Even though no popular works were produced for many years, her popularity in China remained high, and her audience was excellent.
However, the seemingly undisputed star will find out after scratching through netizens that her current ride was absolutely no accident.
According to netizens, before the Storm Circle, All-Intelligence had appeared in the drama series "Kingdom" allegedly humiliated by China. The drama set exactly to suggest the origin of the new coronavirus is related to China. But because All-Intelligence was only a guest line at the time, it did not attract too much attention.
More remarkable is the Hengda Ice Springs event. After the "Star You" explosion, All-Scientist and Kim Shujiang jointly took the Hengda Ice Springs speech.
At the time, the mineral water she advocated marked the product water clearly as China's Long White Mountain, but this normal marking aroused dissatisfaction among South Koreans, only because they thought that "Long White Mountain" was South Korea's "white head mountain".
Faced with this outrageous controversy, Gianna Jun did not stick to the objective facts, but decisively and unilaterally terminated the contract with Chinese endorsement brands to cater to the national sentiment of Korean nationals.
But after the termination of the agreement, All-Intelligence did not withdraw from the Chinese market, and the representation and business activity in China did not decrease.
Per it was because the previous waves calmed too fast, and the whole wisdom did not seem to be aware of these problems, until today, she finally completely switched over on the old road.
Or, this time, the whole wisdom completely failed. because the words of blackmailing China are indeed really spoken from the characters she played.
Who would have thought that after a lapse of 12 years, the two leading actors of Star You would collapse!
04
In fact, this kind of rollover incident that disrespects other countries and cultures is not uncommon in Korean entertainment.
Before there was a Korean female group Ive stealing Chinese elements to MV, referring to the deer for the horse to promote the traditional Korean culture, after there was a female group KISS OF LIFE deliberately imitated black tone and gesture, in the live broadcast with a ridiculous attitude to strengthen the outside world on the black people's stereotype impression.
Of course, this act of openly challenging other countries' national feelings and ignoring cultural positions was quickly countered by the market. First, the number of fans dropped sharply by tens of thousands, and then the sales volume of albums plummeted, which can be said to directly ruin the possibility of further expanding the market.
In the era of globalization, stars have gradually become the norm of international development, which is why respect for different countries and their cultures is especially important.
"Resist to the end! We can't let such people who eat and smash the pot succeed." The mask falls, and the essence is revealed. No matter how beautiful you are, you can't stop the audience from being sober.
Some sources: Shanghai News Broadcasting, Elephant News, Red Star News, Dahe Daily, etc.