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African Enterprise Representatives Visit Yuu International Trade City.

From 18 to 20 September, representatives of enterprises from 16 countries in Africa went back and forth to Qinghai, Yiwu, and visited areas such as Pulse Chain Group, Zhejiang Liu Feng Health Science and Technology Co., Ltd. and Yiwu International Trade City to explore new opportunities for cooperation with China.

"If traditional foreign trade is a green leather train, e-commerce going out to sea is a bullet train, and going out to sea is a high-speed rail." Xu Weiqiang, chairman of Mailian Group, used transportation as a metaphor to emphasize the importance of cooperation. It is reported that it integrates production, channels and service resources through digital platforms to promote the joint overseas expansion of industrial belts. At present, it has attracted 447 factories, 100 distributors and 125 brands to settle in.

At the scene, African staff White Dragon explained to the delegation, in his opinion, this model effectively helps businessmen integrate information, link value, "both help Chinese manufacturing to go out, but also help African companies to accurately match the products and services needed."

African staff White Dragon for delegation explanation.

The day before the visit, Tapiva Tapomwa sold all of the specialty honey and beekeeping products brought from Zimbabwe at the meeting, which allowed him to see the potential of the Chinese market.

After hearing the explanation, he had more imagination of "out of the sea": "We have more than 20 local honey companies, if we can find the right model to unite with China, the benefit will be the whole industry, not just one company."

Walking into Yiwu International Trade City, which is known as the "supermarket of the world", African business representatives are dazzled by a wide variety of hardware tools, electronic appliances and other products. As an important hub of global commodity trading, there are over 75,000 booths and over 2.1 million kinds of commodities here.

During the visit, Hisham, a handicraft operator from Egypt, recorded with a lens all the way, constantly feeling what he saw and heard. He mentioned that when he visited Zhejiang Runfeng Health Technology Co., Ltd., he was deeply impressed by its rich product line, considerable R&D investment and efficient digital operation system. "I hope to find suppliers of leather accessories and accessories in Yiwu, so as to expand product categories, increase added value and enhance the international competitiveness of my products."

African business representatives try Chinese mosquito repellent products. Photo courtesy of Jinhua Council for the Promotion of International Trade

He said that he has more than twenty years of experience in foreign trade and has always regarded Europe and the United States as the core market, and that European market volatility has become apparent in recent years, and that he has begun to consider turning the business focus to China. In the future, he plans to explore the hybrid path of "e-commerce + localized channels" and looks forward to learning more about China's cross-border e-commerce operations and marketing experience.

During the event, several China-Africa cooperation projects were launched.

In terms of bidirectional procurement, Anguilla Andree Group Triangle Supply Chain Management Co., Ltd. and three companies in Burundi, Tanzania and Zambia signed the intention to purchase coffee, honey products and fish products; Zhejiang Huizhou Industrial Trade Co., Ltd. and the Nigerian Jenosso Company reached an agreement for approximately $ 32 million for the purchase of electric tools for three years.

Reginard Saria said: ¡°China partners will provide us with e-commerce platform services, develop e-commerce knowledge skills training, help us improve e-commerce operational capabilities and expand global markets, which is the best expression of mutually beneficial cooperation.¡±

With more commodities entering the other market, the field of cooperation is gradually expanding from traditional trade to e-commerce services and industry chain synergy, China-Africa economic and trade cooperation is continuing to deepen.

¡°Africa has a proverb that means ¡®the loneliness is difficult, the crowd is difficult¡¯, united cooperation can win-win.¡±¡°As the organizer of this visit, Chiang Kai-shek, chairman of the China City Trade Promotion Conference, said that in the future, China will continue to build more flexible and sustainable trade relations with more African partners through the establishment of high-quality economic and trade platforms, strengthening legal services and other measures.¡±