On September 19, Trump officially launched his carefully crafted ¡°Trump Gold Card¡± immigration investment project by signing an executive order, which was defined by Trump as: The ¡°fast way¡± to obtain a U.S. residence permit.

Two years ago, Trump launched the project, at a price of $5 million for a ¡°gold card¡± service, and rich people could get a residence permit in the United States for just $5 million to buy a gold card. This project was cold enough to ask no one, and two years ago, no one sold it.

Trump now reiterated the old thing, this introduction of the gold card is the "stock warehouse" two years ago. in order to better sell the gold card, Trump this time directly set a jump price, The price is reduced from $5 million to $1 million.While the price of gold card is reduced, the service is also reduced, from the original "naturalization" to "green card".

Trump sells gold cards at a reduced price, and the name of this project has also been changed from the original "Trump Gold Card" to "Trump Platinum Card". Anyone who buys the gold card can enjoy it ¡°You can stay in the U.S. for 270 days a year¡± to get ¡°income tax-free¡± such as ¡°privileges¡±The price ratio of the gold card sold this time was higher, and Trump was very good at the market.

Trump personally ¡°bringing goods¡± for the Gold Card on social media, he said with great confidence that the project would ¡°bring more than $100 billion in revenue¡± which would be used to repay the huge amount of debt owed and stimulate U.S. economic development. Trump also hanged a sales link on social media and called on those in need to press on the application.

Someone from curiosity click the link entered the page, the pop-up web page shows that the purchase of "Trump Gold Card" only needs to fill in the name, mailing address and address, there is no specific payment channel on the web, at the same time there is no payment related legal proof, and no specific delivery time after the purchase, and specific information such as the time of entry into force of the gold card. This purchase link is like a "phishing website". Trump wants to sell 1 million gold cards here. This website is too informal.

Trump this time discounted the sale of the gold card, and also personally brought for the gold card. But from the market reaction now, the first person to buy has not yet appeared, Trump hopes by discounting the sale of the gold card to "make a big money" scene did not appear, hopes to attract the top rich people to break money scene did not appear.

Why doesn¡¯t anyone buy Trump?The biggest problem is not the price, from $5 million a price reduction to $1 million a price, which is logically lowered by five times, and is indeed much cheaper than at first. $1 million is not too much for the wealthy, but why no one buys it? The reason is that Trump's project may be a temporary project of "fast money" with a lack of related "after-sales services" and "effective guarantees".

Trump introduced the gold card through an executive order, which clearly violates the provisions of U.S. law, and Trump has been suspected of overriding the creation of the immigration category. If the U.S. court filed a lawsuit, Trump¡¯s gold card could be judged ¡°illegal¡± overnight. The gold card without legal basis and guarantees, even if the terms issued by Trump are favorable, buyers will be very concerned. Who¡¯s willing to spend $1 million on a ¡°three-no¡± product?

On the other hand, Trump's website for selling gold cards is extremely informal and looks like a "phishing website". Buyers naturally dare not place orders easily when they can't ensure after-sales service. Moreover, Trump's term of office is only two or three years. After Trump ends this term, will his gold card be recognized by the new president? This is also a big problem. Due to the lack of direct legal support, Trump Gold Card can't convince consumers to pay the bill.

In essence, the Trump Gold Card is a political marketing product, not a practice of national policy reform. Trump wants to sell the national immigration program as a "commodity". What he wants is to make money quickly in the short term, which is the real purpose of Trump's gold card project.