Recently, there has been a strange trend on Vietnamese social platforms!
What a strange trend?
A large number of Vietnamese people are eager to put themselves in Shanghai-related videos, cos set up a “upstream society”.
In these carefully crafted videos, Vietnamese netizens put themselves in the luxurious night view of Shanghai's outer beach, beside the bright lights and the river-flowing luxury cars;
Or in Shanghai's high-end shopping mall, dressed in gorgeous clothes and dressed to enjoy the pleasure of luxurious shopping.
This virtual "role-playing" quickly spread among young Vietnamese groups, and many people used it to satisfy their yearning for bustling urban life.
As an international metropolis, Shanghai has a unique charm across the globe.
Its modern urban features, highly developed commercial system and rich and diverse fashion culture have spread to Vietnam through the Internet, which has made Vietnamese young people look forward to it.
Vietnam’s online culture has always been active, and cosplay is a way of entertainment that is very popular among young people.
When the charming Shanghai elements met with cosplay, this unique trend was born.
Through simple image processing techniques, people integrate themselves into Shanghai's "paper-drunken gold fans", as if they instantly realized the layer crossings, and experienced the dreamed "upstream life".
Below, the earth for you to read!
The “Return of Shanghai”
Just as this wave of virtual cos boom erupted, another wave of Vietnamese who have actually been to Shanghai did not reluctantly show up and seize the opportunity to start their “shocking rich” performances.
These Vietnamese people mostly went to Shanghai for work, tourism and other reasons, and after returning home, they shared their experiences in Shanghai on social media, literally filled with pride.
Someone will describe in detail the expensive dishes tasted in Shanghai's high-end restaurants, from refined dishes to unique tastes, all in detail; others will display their photos of famous attractions in Shanghai, accompanied by documents such as "Luxury Journey in Shanghai".
In Vietnam, people who have been abroad, especially in developed cities such as Shanghai, tend to be looked up by the people around them.
The high level of development in Shanghai is in sharp contrast to the level of development in Vietnam, giving these Vietnamese with Shanghai experience a unique “capital”.
Their behavior, in a way, is also to enhance their position in the social circle, to gain more attention and envy.
For example, some Vietnamese Internet celebrities, with the high-quality videos shot in Shanghai, have seen a substantial increase in the number of fans, and advertising invitations have followed, which further stimulates more people to show their "encounters" with Shanghai.
Deep mapping behind phenomena
Behind this strange phenomenon, it actually reflects the multiple mentality of Vietnamese society.
On the one hand, Vietnamese young people are increasingly yearning for the outside world, especially developed cities.
As the Internet spread, they saw the wonderful lives of different corners of the world, with an inner desire to change the status quo and pursue better material and spiritual experiences.
Shanghai, as the benchmark of modernity, naturally became the ideal place in their hearts.
On the other hand, there are certain class differences in Vietnamese society, and people who have gone to Shanghai through “showing rich” strengthen the distinction between themselves and the ordinary people, this behavior reflects to a certain extent the “culture of climbing” between the social classes.
It is also an interesting interaction from the perspective of cultural exchange.
Vietnamese people's pursuit of Shanghai has allowed more Shanghai elements to be integrated into Vietnamese network culture.
At the same time, the Vietnamese “secondary creation” of Shanghai also gives Shanghai a more unique image in Vietnam.
In the future, this trend may continue to evolve, driving more Vietnamese to go to Shanghai in person, starting a real journey of exploration, and promoting the development of Shanghai's cultural tourism!
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