by Louis Vuitton

Louis Vuitton (4 August 1821 ¨C 27 February 1892), one of the most distinguished masters of fashion design in French history, opened his first leather store in Paris in 1854. A century later, Louis Vuitton became the world¡¯s leading brand in the field of suitcases and leather, and became a symbol of the upper class society. In the 21st century, Louis Vuitton was not only limited to designing and selling high-end suitcases and leather bags, but became a giant fashion carrier in the fields of fashion, jewelry, leather shoes, suitcases, media and wine.

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Founded in 1854, Louis Vuitton now belongs to the Moet Hennessy Louis Vuitton Group, a French exclusive luxury goods group. Founder Louis Vuitton¡¯s first career in packing luggage when traveling for the famous nobility. He witnessed the invention of steam trains, also witnessed the development of vessel transportation, and also deeply understood the difficulty of laying up the round roof box at the time.

Louis Vuitton revolutionized the flat-top leather box and opened his first store in Paris. His design was soon copied, and the flat-top square box became the trend. Louis Vuitton's leather box was first covered in gray canvas, and in 1896, Louis Vuitton's son George designed the style of Monogram Canvas, a cross-letter printed canvas with a flower pattern in his father's name.

During the First World War, Louis Widden adapted to the needs of the time to make foldable armor for military leather bags. After the war, he was dedicated to making travel boxes, and gained a lot of celebrities, the order sources are endless. In the era of Louis Widden's grandson, Gaston, the products have been pushed to the top of luxury, creating a special use box, some with ivory and ivory brushes and mirrors, some with pure silver crystal perfume bottles.

A whole century has passed and the ¡°LV¡± logo¡¯s distinctive pattern of the cross-lettered wallet, along with its rich legendary colours and Athenian designs, has become a fashion classic. Over the past 100 years, the world has undergone a lot of changes, and people¡¯s pursuit and aesthetic concepts have changed, but Louis Vuitton has not only a reputation but still an unparalleled charm.

Per this charm has attracted countless of the world¡¯s top designers. To celebrate the 100th anniversary of the interwoven logo, Yves Carcelle, president of Louis Vuitton, decided, after three years of consideration, to invite seven renowned avant-garde designers to design new styles of interwoven logo bags. 7 for designers were: Azedine Alaia, Manolo Blahnik, Romeo Gigli, Helmut Lang, Isaac Mizrahi, Sybilla and Vivienne Westwood.

Louis Vuitton - Details

When Napoleon II was founded, the expansion of the French landscape sparked the interest of Queen Eugenie in travelling to Europe, but the pleasure of travelling was often greatly discounted because of a few small issues ¨C those beautiful clothes can¡¯t always stay comfortably in the suitcase.

The poor boy Louis Widen, with his craftsmanship, cleverly tied the queen's clothes into the travel bag. Because of this, the young man from the countryside, Louis, quickly gained the attention and trust of the queen.

In the process of serving the queen, the travelers' pleasure attracted Louis Vuitton's attention. At the time, the revolution of transportation was not so popular, and the train became the most fashionable choice for travelers, but it also brought them a lot of trouble: it was not the suitcase that scratched the clothes, but the baggage that fell once in the train's turmoil. Louis Vuitton believed that he could get rid of the travel worries for more people, and in 1854 ended the work for the court service, and founded the first leather store in Paris, the main product was the flat baggage.

This box made of Trianongrey seals soon became a preferred item for the travelling nobles of the upper class of Paris.

Four years later, Louis Vuitton expanded the size of the leather store and established the first factory in the outskirts of Asnières, Paris. During this period, the design and production process focused more on solving the practical problems of travelers, based on practical design ideas, and Louis Vuitton continued to go deeper into fashion and professionalism.

In 1871, Louis Widen opened a new store on Scribe Avenue, and in 1875 opened a branch in the heart of London. The company¡¯s development provided a stronger foundation for product innovation: the brand¡¯s classic hard-duty suitcase was born in 1889, and it adapted to the hustle of long-distance travel, giving travelers the comfort and comfort they needed most ¨C so far it has been Louis Widen¡¯s pride.

Louis Vuitton¡¯s son, George L. Vuitton, inherited a family tradition of mindfulness and craftsmanship, demonstrating his talent in small inventions.In 1890, he invented the special lock ¡°5-tumbler¡± ¨C characterized by the fact that with just one key, all the customers¡¯ own Louis Vuitton boxes could be opened, avoiding the trouble of travelers putting a bunch of keys on their pants.

As Louis Widen gradually established his brand image, his success was stolen by greedy imitators, but this further inspired George Widen¡¯s creativity ¨C in 1896, he printed the famous ¡°LV¡± trademark on Monogram seals, which led Louis Widen to begin to inject the idea as a brand symbol.

Excellent brands are always full of inspiration for the future, and the development of Louis Vuitton is the proper interpretation of this phrase ¨C the lightweight and flexible Steamer travel bag appeared in 1901, becoming the pioneer of the future handbags; eight years later, the Widen family made the Kashmir travel carpet from silk and wool, and became the pioneer of the future wardrobes and coverings.

In 1914, Louis Vuitton's dream shop finally became Champagne Avenue 70 in Paris, the world's largest travel leather store at the time.2008 Celebrates Louis Vuitton's 150th anniversary, and two specialized super-large travel boxes lay on both sides of the building.

In February 1998, Louis Vuitton¡¯s world¡¯s first flagship store opened in Paris, followed by a second in London¡¯s Bond Street. In August and September of the same year, the third and fourth flagship stores opened in Osaka, Japan and New York, respectively. Each includes Louis Vuitton¡¯s traditional suitcase series, Louis Vuitton¡¯s latest men¡¯s and women¡¯s clothing series, and the men¡¯s and women¡¯s shoe series.

In 1999, Louis Widen opened a flagship store in Hong Kong's Central Circle Square, covering two floors, a total of 6,600 square meters, with Louis Widen's full line of high-quality leather, including suitcases, travel bags, leather handbags, small-scale leather products, pencil and brand-new men's and women's fashion and leather shoes, as well as private leather customization services.

For 150 years, the Louis Vuitton brand has worshipped the sophistication, quality and comfort of the "travel philosophy" as the basis for design ... The name Louis Vuitton has now spread throughout Europe, becoming the most sophisticated symbol of travel goods.