Today, 39 years ago, on July 14, 1986 (Lunar Calendar, June 8, 1986), the pioneer of fluid design, Lloyd died. On July 14, 1986, engineering master Raymond Lloyd died in Monaco. 93 years ago he was born in France. Earlier, half a century ago, he said to American businessmen that ¡°there was no way to sell the bulky and untrue things.¡± At the time it wasn¡¯t entirely true, but now it is true that his curved Coca-Cola bottle, the yellow lamp mark of Shell oil and many other packaging and logos were widely used. When Lloyd came to the United States, he had only $40 in his pocket, but his imagination in his head had no value. When it became very easy to make small items (such as: lucky paperboxes), Lloyd began designing cars