Today, 46 years ago, on March 15, 1979 (February 17, 1979), the Shanghai Monetary Journal published the first foreign advertising - radar table. After the Chinese advertising industry recovery, the most excited were the foreign advertisers. The first foreign brand to advertise in the Chinese market - Switzerland Radar Watch China Region Vice President Zheng Shui recalled: "At the time, China was not fully open, but we realized the broadness of the Chinese market, there is a great potential to be excavated. Radar Company applied the the theory of the marketing "first brand" theory, is to compete to be the market first, so that in the absence of competitors, with fewer resources and time, can build a high brand awareness." On March 15, 1979, at 6 p.m., "radar" TV advertising was broadcasted through