131 years ago today, on November 6, 1894 (October 9, 1894, the founder of Toyota Motor Corporation, Kiichiro Toyoda, was born. Kiichiro Toyoda (189411.06-195203.27) was the founder of Toyota Motor Corporation and a pioneer in the Japanese automobile industry. Toyota Kiichiro's major contribution to the automobile industry lies in the scientific management of the production process. The "Toyota Production Method" he created changed the traditional batch production method to a flexible production method. After further development by the company's vice president, Shinichi Ono, it became a complete "lean production". Kiichiro Toyoda was born on June 11, 1894. His father Saki Toyoda was both a famous textile king in Japan and a famous "inventor" in Japan. After visiting European and American countries, Toyoda Saichi sent his eldest son Kiichiro Toyoda to study in mechanics at the Department of Engineering at Imperial University of Tokyo in order to develop his own factory. After graduating from college, Kiichiro Toyoda came to his father's "Toyota Textile Co., Ltd." and worked as a pilot. After 10 years of hard work, Toyota Kiichiro Kiichiro served as the general manager of management technology. However, with his long-term vision, he is not satisfied with the achievements in front of him. When he discovered that cars could bring great convenience to people, he felt that this emerging industry had broad development prospects and decided to make it his career development direction. His idea was strongly supported by his father. At the end of 1929, in order to sell textile machine patents to the then powerful Pratt Company, Toyoda Saki sent Kiichiro to the United Kingdom to sign a contract on his plenipotentiary. Abroad, in addition to completing the tasks entrusted by his father, he also spent four months experiencing automobile transportation in the UK, visited automobile manufacturers in the UK, the United States, especially the United States, and thoroughly understood the automobile production status of European and American countries. This trip abroad left a very deep impression on him and strengthened his determination to develop his own automobile career. Not long after serving the country through the invention and creation of automobiles, Toyoda Saki passed away. Before his death, he called his son to his eyes and left him the last words of his father: "I make looms, you make cars, you want to be like me. Like me, serve the country through invention and creation." He also personally handed over the 1 million yen patent fee obtained from the transfer of the patent to his son as the start-up fund for automobile research. At that time, the average American owned one car for every four people. Kiichiro Toyota came up with the following idea: If every 10 people in the country owned a car, 100 million Japanese people would need 10 million vehicles; Based on the average service life of cars of 10 years, 1 million new cars are needed every year; this is a huge market that is very fascinating. Of course, what he didn't expect was that today's Japan has reached the level of one car for every three people, and a large number of cars are exported to countries around the world. Its total automobile production surpassed the United States many years ago, becoming the world's number one automobile producer. After the death of Saki Toyoda, who founded a car factory and engaged in large-scale car production, the position of company president was occupied by Risaburo Toyoda, Kiichiro Toyoda's brother-in-law (Saki Toyoda's door-to-door son-in-law). Toyota logo Although Rizaburo is a knowledgeable entrepreneur, he is self-righteous and has a bad temper, and "different political views" from Kiichiro Toyoda on many issues. In 1933, at Toyota Kiichiro's repeated requests, he agreed to the company's establishment of an automobile department for free and designated a corner of a warehouse as a vehicle development site. Toyota Kiichiro used this as a base and bought back an American "Chevrolet" engine in April of that year for repeated disassembly, assembly, research, analysis, and mapping. In the process of studying this engine, he came up with the cognitive perspective that will guide the company's future development strategy: "Poor Japan needs cheaper cars. It's my responsibility to produce cheap cars." In September 1933, he set out to trial-produce car engines, kicking off the prelude to car production. In 1934, he asked someone to buy back a German-made DKW front-wheel drive car from abroad. After two consecutive years of research, the first "Toyota GI" car was built in August 1935. Prior to this, in 1934, he purchased about 180 hectares of land without authorization and actively prepared to create a car factory. Kiichiro Toyoda's series of actions made Risaburo very dissatisfied. As a door-to-door son-in-law, he believed that being able to keep the family business left behind by his father-in-law was his greatest achievement. In addition, many people at that time believed that engaging in automobile production was very risky, so he did not support his brother-in-law in building automobiles. Kiichiro Toyoda is different. He believes that the factory is his own and can do whatever he wants. In addition, his father's last words asking him to build cars echo in his ears from time to time, so he insists on engaging in large-scale car production. With such opposing opinions, the two had to break up and go it alone. In September 1934, the first achievement obtained by Kiichiro and his R & D team was a powerful 3389-ml 6-cylinder inline engine. The model was A-type and the maximum power could reach 47.8 kilowatts. In the summer of 1935, Toyota Kiichiro developed the A1 passenger car. In August 1935, the company led by Kiichiro Toyota produced their first truck, called the G1. As truck production is on the right track and continues to improve, Toyota Kiichiro focuses on the improvement of passenger cars. At the end of 1936, the AA passenger car was rolled off the production line. Kiichiro Toyoda believed that the car logo should be simple and popular, so he began to solicit new names from society. The winner's design was slightly simplified based on the original name and changed Toyoda to Toyota. By the end of 1936, Toyota had developed a variety of basic designs. Following the A1 and AA minibuses and G1 trucks, it produced the AB four-door station wagon. Establish a separate portal to establish "Toyota Motor Industries Co., Ltd." Therefore, Risaburo agreed to Kiichiro Toyota to establish a separate portal to establish "Toyota Motor Industries Co., Ltd." on August 27, 1937. The address is in Juda-cho, Aichi Prefecture, with a venture capital of 12 million yen and more than 300 employees. Toyota Motor Company had just been established and immediately encountered a crisis that almost caused it to collapse. At that time, the economic crisis sweeping through the capitalist world strongly impacted the Japanese economy. Although a large amount of funds were urgently needed for the construction of the main factory, the introduction of equipment, and the purchase of raw materials, there was a shortage of silver on the market and no access to loans. At this time, the initial investment has been exhausted and the company has reached the end of its tether. At this time, the War of Aggression against China broke out. Toyota, along with many other manufacturers, was included in the production track of wartime military industrial products. The Army purchased all its stock trucks at one time, which freed it from the crisis. Life brief introduction was born on June 11, 1894 in Yojin Village, Shikiji Prefecture, Shizuoka Prefecture. (Growing up in Nagoya City) Enrolled the Department of Engineering at Imperial University of Tokyo in 1917. After graduating in 1920, he immediately joined Toyota Textile Company to engage in research and development of textile machines. From July 1921 to May 1922, he visited Europe and the United States for inspection. In 1922, he married Ms. Tian Erzi. In 1926, Toyota Automatic Loom Manufacturing Co., Ltd. was established and served as managing director. From September 1929 to March 1930, he went to Europe and the United States on business. In 1931, a 4-horsepower small car engine was successfully trial-produced. In September 1933, the Automobile Department was established within the Toyota Automatic Loom Factory. In 1934, it was decided to purchase land for the lifting factory, and the first A-type engine was built in the same year. It was built in 1935 and also built the G1 truck. In 1936, the Automotive Research Institute was established in Shibaura, Tokyo. In 1937, Toyota Motor Industry Corporation was established and served as deputy general manager. The parent factory was completed in 1938. The AE sedan was developed in 1940. In the same year, Toyota Steel Company was established and served as deputy general manager. Production of the Model SA sedan began in 1947. After public solicitation of the name of the car, it was named "TOYOPET", which means Toyota's pet). In 1950, Toyota Motor Sales Company was established, became president of the Automotive Technology Association, and resigned as general manager of Toyota Motor Industry Corporation. He died of cerebral hemorrhage in March 1952 at the age of 57; the company decided to return at the shareholders 'meeting held in July and re-serve as the company's general manager.