On February 19, 2017 (January 23, 2017 in the lunar calendar), CCTV News Mobile was officially launched. On the morning of February 19, 2017, Liu Qibao, member of the Political Bureau of the CPC Central Committee, Secretary of the Secretariat of the CPC Central Committee, and Minister of the Propaganda Department of the CPC Central Committee, came to CCTV to investigate integrated media work and attended the launching ceremony of CCTV News Mobile Online. Also present at the launching ceremony were leaders of competent departments such as the Propaganda Department of the CPC Central Committee and the Cyberspace Administration, as well as heads of central media and local radio and television organizations. At the launching ceremony, Nie Chenxi, deputy director of the Propaganda Department of the CPC Central Committee, director of the State Administration of Press, Publication, Radio, Film and Television, and director of CCTV, said that CCTV has thoroughly studied, publicized and implemented the spirit of General Secretary Xi Jinping's series of important speeches, especially the spirit of the "219" important speech, and made every effort to promote the deep integration and integrated development of the media. After active efforts from all over Taiwan, CCTV News Mobile Network was officially launched. This is CCTV's strategic measure and important achievement to promote media integration. At the launch ceremony of CCTV's 800-square-meter studio, CCTV demonstrated to the public for the first time the basic state of CCTV News Mobile. It includes a news information client covering the Android and Apple application markets and a mobile-based news website (newscctv.net), allowing users to directly hit the news scene that is happening and see more and faster news information through the mobile terminal. The launch ceremony gives priority to mobile and creates a new form of communication. The launch of CCTV News Mobile is a comprehensive evolution of content, technology, and products for CCTV to seize new development opportunities and use mobile interactive live broadcasts as the starting point of the project. On the new platform, Mobile Live Video Broadcasting has a new title: Live Broadcast. Based on previous Mobile Live Video Broadcasting, it further realizes the functions of multi-screen linkage, interactive sharing, and socialization, striving to form the communication influence of "watching live news broadcasts is on CCTV News Mobile Network", allowing CCTV to gain a more authoritative media status, stronger public opinion guidance, and broader development space. "Integrating the two into one", the integration and deep integration of TV business and new media business CCTV News Mobile Network will provide a strong boost to CCTV's deep transformation into integrated media. Supporting this platform is CCTV's newly developed news cloud production platform, which can realize integrated production of TV and new media, sharing of press releases and media resources, and distribution on multiple platforms. The launch of CCTV News Mobile is not only CCTV's new layout in new media, but also an all-round change that promotes the deep integration of television and new media. Taking this as a starting point, CCTV has gradually realized the unification of multi-platform production and distribution of news content, the unification of technology development, the unification of copyright management and labeling, and the unification of brand promotion. Build a "joint fleet" of national brands in the national radio and television system to achieve openness and win-win results in television and media integration with new business formats. At the launching ceremony, 37 provincial and city radio and television organizations across the country have announced their presence in the CCTV News Mobile Network Matrix. The launch of CCTV News Mobile is not only a key step in CCTV's media integration, but also means that in the face of fierce competition from the commercial Internet to seize territory, national television news organizations are forming a mobile-based integrated media content aggregation platform. CCTV News Mobile has opened up functions such as content publishing and live video broadcasting for institutions that have settled in the matrix, and displays the settled content in a special area and homepage style, and has established a media that integrates management, search, authorization, citation, forwarding and other functions. Resource sharing mechanism. Opening matrix accounts, attracting institutional accounts to settle on the platform, and jointly building a TV news integrated media platform. CCTV's move will be able to greatly change the current situation of scattered, insufficient integration, and weak competitiveness of radio and television media resources, gradually get rid of its dependence on commercial Internet platforms, and expand unprecedented development space in the fields of manuscript source expansion, copyright protection, media capital operation, etc., and create a new business format of integrated development. According to authoritative sources from CCTV, CCTV News Mobile will next launch the User Upload Function (UGC). When encountering breaking news incidents, CCTV News Mobile can find the parties at the news scene based on location information. After authentication and authorization, Users can directly transmit real-time images on the scene and participate in CCTV's live news interactions. When users are likely to participate in mainstream media reports, CCTV will truly change the past way of one-way communication and passive audience acceptance, and build a new user relationship with the concept of "smart social".