On March 28, 2013 (February 17, 2013 in the lunar calendar), the People's Daily criticized Apple for being arrogant and falling into a public opinion crisis. Apple's "arrogant door" was named after CCTV's "March 15 Gala". People's Daily published an article for three consecutive days stating that Apple's after-sales service is "different between China and foreign countries" since March, and Apple has encountered intensive doubts in China. Yesterday, the People's Daily published an editorial, accusing Apple of "unparalleled swaggering" in China. This is the third consecutive day that People's Daily has published an article questioning Apple's arrogance and "Chinese and foreign double standards" in after-sales services. Previously, CCTV questioned Apple's "Chinese and foreign double standards" in its "March 15 Gala" and subsequent reports. On March 28, 2013, two media outlets with great influence in China spoke intensively, plunging Apple into the biggest public opinion crisis since the company entered China. People's Daily, March 25: Why are arrogant apples so difficult to chew when they can't chew apples? 1. Consumers: Apple lacks a sense of responsibility for maintenance. 2. Apple: Avoiding questions, avoiding interviews, and issuing statements praising themselves. 3. Expert: To protect consumer rights and interests, relevant systems need to be improved. 3. Apple's after-sales service is "different inside and outside". People's Daily, March 26: What did the domineering apple hurt? 1. Replace mandatory old parts. 2. Maintenance and replacement are controversial. 3. The three-package period has been shortened. 4. Exchange fraud deceives customers. People's Daily, March 27: Beat Apple's "unparalleled" arrogance. Reports show that China is Apple's fastest-growing market in the world. In the last quarter, Apple's sales in China, including retail, reached US$7.3 billion; of Apple's revenue growth in December last year, China accounted for 34%, higher than the United States. So, where is the West's apple's capital to be arrogant about its Eastern food and clothing parents? On the one hand, there may be Westerners 'traditional sense of superiority: We are serving a developing ancient Eastern country with high technology, and do you expect to enjoy the same after-sales service as us? On the other hand, the profit-seeking nature of capital has also made this "apple" crazy. Not just the "apple." China consumers often feel a sense of powerlessness when faced with so-called famous Western companies playing big names. It seems that when they enter China, they have become natural rule makers, fully enjoying the privilege of "big shops bullying customers." However, our workers or consumers can only endure its contempt and have no way to fight back. Why did those widely circulated legends such as the principles of market integrity originating in the West, goodwill towards consumers, and huge compensation for customer damage that we once admired suddenly change in another place? Why are some Western big names that once ridiculed China's lack of integrity so fragile? Finally, where do China consumers rely on?