On July 15, 2012 (May 27, 2012), the popular song "Gangnam Style" in Korean was released. "Gangnam Style" is a single by Korean singer PSY and was released on July 15, 2012. Although the song is based on South Korea's native culture, it has become increasingly popular in Western countries that are not familiar with its cultural background and has attracted international media attention. After the song was released, the number of views on YouTube exceeded 300 million after 76 days of publication. Guinness World Records said that "Gangnam Style" received 4.60 million clicks and "likes" on YouTube, making it the most "likes" MV video in YouTube history.