Korean media reports, such as the Korean Daily, the Korean Daily, the recent rapid popularity of the "appearance review party" among young people aged 20 to 30 in South Korea has sparked social controversy and has been promoted by "appearance supremacism".
According to the report, applicants must fill out their age, height and social media accounts in the application form, and upload photos of clearly displaying their faces and bodies, and decide whether or not to be allowed to attend the party after the organizer has "examined" their appearance. Some activities even prohibit the disclosure of professional information, emphasizing "only the face". participation costs are generally 40,000 to 70,000 yuan ($1,000 for RMB 5.1). Despite the standards are quite stringent, registration is still very explosive.
This type of party is often held in the party houses or bars in Seoul, Jiangnan and other places, and the number of participants is usually about a dozen. Participants organize collective games, dining and free conversation according to the host's arrangement. A 26-year-old male respondent said: "A couple may encounter objects that do not match the photos, but here you can see more people and choose more freely." A 20-year-old woman said: "If the appearance does not fit the eye, even if the conditions are good, there is no problem to look first."
While this trend continues to generate controversy in South Korean society, appearance is being used as an important measure of personal competitiveness against the backdrop of social media and love variety shows that continue to strengthen the value of appearance. Although the average registration fee is 50,000 won, many activities are still full early, indicating the enthusiasm of similar activities.
South Korean experts believe that this phenomenon reflects changes in the values of the younger Korean generation. The 2024 Social Survey released by the South Korean Bureau of Statistics showed that the proportion of people who answered “must get married” has dropped from 68% in 2008 to 52.5% in 2024. Marriage is no longer an inevitable choice. In this context, some young people emphasize the “instinct attraction” in love, and the importance of appearance is further increasing.