At about 1 pm local time on August 26th, American pop singer Taylor Swift (Swift) and American football star Travis Kelce announced their engagement on social media, with a caption saying, "Your English teacher and your physical education teacher are getting married."

At the same time, the background music of the post is the song "High School", which is believed to be written to her boyfriend Travis and tells the story of their love story.

Travis Kells's father, Ed Kells, revealed that his son proposed to Taylor nearly two weeks ago."Travis was going to postpone the proposal until this week, but after my encouragement and Taylor's fatherScott is¡¤With Swift's encouragement, Travis finally proposed to her in a beautiful garden."

"They were going out to dinner and he said'let's go have a glass of wine 'and... when they got there, he proposed to her and it was very romantic," he said.

Photos posted by "Swift" on social media

In September 2023, Mo Mo and Travis confirmed their relationship. After that, Travis often appeared in Mo Mo's concerts, and Mo Mo also appeared in the audience from time to time to cheer on her boyfriend's competition. The two had always been relatively stable.

And at a meeting, the President of the United StatesTrump isIt also sent blessings to Ma Ma and her boyfriend's engagement. A reporter asked Trump at a meeting on the 26th:"Travis Kells is engaged to Taylor Swift, and the whole world wants to know your reaction."

Trump said: "I think he is a great player and a good person. And she is also an amazing person. So I wish them luck."

Ma Ma has not yet announced the wedding time in his post, but netizens are trying to speculate on the wedding time from the man's previous speeches. Travis once said on the show,"You have to find a weekend (to hold a wedding) and the team is not playing against a strong team." So it is speculated that the wedding will be held next spring or summer, as the players will be busy playing from late July to February this year.

After Ma Ma released the news of her engagement, many stars and fans of the two men sent her sincere blessings. Ma Ma's official posts have received 22.95 million likes.

Red Star journalist Wang Yalin Intern reporter Zhou Yuexiao

Extended reading

"Mildew" effect again? Engagement news triggers diamond stocks to rise

On Tuesday, US Eastern Time, well-known female singer Taylor Swift (nicknamed "Milly") announced her engagement to football star Travis Kells on social platforms.

As a world-renowned female singer, Swift's engagement news not only sent greetings to US President Trump, but also attracted the attention of Wall Street investors.

"Swift" engagement sparks a surge in jeweler shares

In Swift's post announcing her engagement news, she posted a photo of her engagement ring and received tens of millions of likes and retweets.

On social platforms, many fans are competing to guess the type of ring on social platforms.

Swift's engagement ring is rumored to be worth close to $1 million

According to one ring industry professional, the diamond was "cushion cut" and visually measured at about 10 carats, with an estimated value of nearly $1 million.

According to media reports, the ring comes from New York jewelry brand Artifex Fine Jewelry and was designed by designer Kindred Lubeck.

The stock price chart shows that after the announcement of Swift's engagement post, the share price of US-listed diamond jeweler Signet Jewelers immediately soared, rising by more than 3%. Although it fell short-term, it finally expanded to more than 3% at the end of the day, and the after-hours gains continued to expand.

News of the engagement triggered a short-term surge in stock prices

Some analysts said the rise in the company's share price was probably due to the possible influx of "mildew fans" looking for unique rings to commemorate their weddings.

In fact, in addition to the changes in U.S. stocks, as soon as the news of the "musty" engagement was announced, the Ralph Lauren dress worn in the engagement photo, which sold out quickly for $320.

In addition, at the White House meeting that day, US President Trump also expressed his blessings:

"I think he's a great player and a great person. I think she's also a great person, so I wish them luck."

The "mold" effect is huge

In fact, this is not the first time that "mildew" has attracted the attention of the business and financial circles.

From mid-2023 to the end of 2024, Swift's "Time" world tour once triggered a "mildew" economic effect around the world-whenever a concert was held, it would trigger a surge in hotel and tourism consumption in the local area, thereby driving local economic growth.

This phenomenon is also specifically mentioned in the Federal Reserve's 2023 edition of its Beige Book (a report on trends in business activity across the United States).

Earlier this month,"Mi Mi" also demonstrated her influence again.

"Swift" has worn orange costumes at concerts many times

Since Ms. Swift has worn orange several times in her concerts and publicly talked about her preference for orange when she announced her next album, The Life of a Showgirl, earlier this month, a slew of well-known consumer brands and internet companies - such as Walmart, Netflix, United Airlines, ShakeShake, and others - have since launched orange-themed creative content, and even social platform X has changed its avatar to a shiny orange.

X unveils its new orange avatar